Karanjoti Village’s adoption under flagship CSR initiative by Canon


Organisation:  Canon India

Canon Involve - An employee volunteering Initiative

Posted On:  12 May . 2017
Karanjoti Village’s adoption under flagship CSR initiative by Canon
 

Image: India Today

 

India’s leading Digital Imaging Company, Canon India Pvt Ltd, commemorated yet another milestone with the completion of two successful years of Karanjoti Village’s adoption under its flagship CSR initiative – Adopt a Village. With a foresight to contribute to the societal ecosystem, Canon India had adopted Karanjoti Villgae in Bhiwandi (Thane) near Mumbai in April 2015.

Paralleling the philosophy of Kyosei, signifying living and working together for the common good, Canon India adopted Karanjoti village to redefine the lives of people in and around village by providing them with facilities and infrastructure have been installed at village school for making it child friendly and generating interest in children to bring down the dropout rate.  After the initial intervention, school children are provided with basic health amenities like clean and hygienic toilets and safe drinking water facility. To generate interest among students, E-learning has been introduced. Teaching aids such as charts (for science), maps (social studies), formulas (mathematics), and books related to various other subjects have been provided.

Canon India’s CEO Kazutada Kobayashi said, “Adopt a Village initiative has supported our vision of providing healthy, informed and sustainable lives to the communities we operate in. With Karanjoti completing two years as a part of the Canon family, it is a matter of pride for us to witness the outcomes of our various endeavours.”

“Every village we adopt is a part of extended Canon family. Our employees, being responsible citizens understand the impact their contribution can make to the lives of young children in the villages. Under “Canon Involve”, they continuously visit the villages to interact with the children and villagers to create awareness and educate them about the basics of living a holistic life. We aspire to continue dedicated efforts in various villages as to achieve an all-round development for the community,” added Kobayashi

Canon commemorated the second anniversary of its association with Karanjoti, with its Mumbai office employees visiting the village community to celebrate the special occasion. ‘Canon Involve’ attempt witnessed comprehensive engagement between the children and the employees. Activities were organised on the topic of “summer fun” where the children made interesting and creative drawings, with their upcoming summer vacations as the backdrop. Learning material was provided to the participating children to encourage their interest in drawing. Employees joined the children while colouring their creatives and shared fond memories of their summer vacations. Children were educated on the topic of ‘Team-spirit’, encouraging by the employees, encouraging the children to stay tight-knitted, where they learn and grow together. This appealing session was wrapped with a cake cutting ceremony, rejoicing the milestone and envisioning a prosperous tomorrow for the young children and their families.

In the span of two years, Karanjoti went through discernible impacts under four core pillars of Canon India’s CSR policy which includes Education, Eye Care, Environment and Empowerment. Capacity building in the school has led to students returning to the village school, resource centre with a non-formal education teacher to impart computer literacy, art and craft skills and encouraging sports among the students of all grades. The employees of Canon India Organised various environmental campaigns like tree plantation and ground levelling have been organised in which the teachers and students were encouraged to pledge and share their commitment towards making earth a healthier planet to live in. A vision centre has been set up in a space provided by the local community to facilitate a sustainable eye care facility. This centre has equipment and technician for screening of patients and providing spectacles. Under its fourth CSR pillar Canon is looking forward to start vocational training centre in the school to support sustainable living for the students and the village youth.

Along with Karanjoti in Maharashtra, Canon India has three more adopted villages, including Ferozepur Namak in Haryana, Maharaja Katte in Bangalore and Sol Gohalia in Kolkata. Canon envisions amplifying its efforts aimed at a holistic development of its adopted villages in coming years.

 

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