United Breweries Limited launches ‘Project Jal Samridhi’ in Rajasthan

United Breweries Limited (UBL), part of the HEINEKEN Company, launched its CSR initiative - Jal Samridhi at Googal Kota village in Kothputli-Behror district, Rajasthan. Implemented in partnership with S M Sehgal Foundation (SMSF), the flagship project aims to strengthen groundwater recharge, enhance local water security and improve biodiversity in this water-stressed region.

As part of the project, UBL and SMSF have rejuvenated a community pond through de-silting, embankment strengthening, pathway development and installation of solar street lights. The pond has now been formally handed over to the Gram Panchayat, for long-term sustainability. In addition, 1,000 native saplings have been planted to support local biodiversity.

The inaugural event was attended by Shyam Sundar Yadav (Sarpanch, Googal Kota village), Ravindra Yadav (UDC, Public Works Department), other panchayat representatives and community members, who appreciated the collaborative efforts to revive a critical natural resource for the village.

Speaking about the project, Garima Singh, Chief Corporate Affairs Officer, said:

“Project Jal Samridhi reflects our continued efforts towards strengthening water security and supporting long-term environmental sustainability in the communities we operate in. The rejuvenated pond will play a vital role in improving groundwater recharge and restoring the local ecosystem. This initiative demonstrates how partnerships can deliver meaningful and lasting impact.”

Anjali Makhija, Chief Executive Officer, SMSF, added:

“Our collaboration with UBL on this project is enabling community-led water management. The rejuvenation of the Googal Kota pond and plantation will ensure improved water availability and biodiversity.”

About United Breweries Limited:

Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier, Heineken® Original and Heineken® Silver, Amstel Grande, and Heineken® 0.0., Kingfisher Premium Packaged Drinking Water, Kingfisher Soda.

About S M Sehgal Foundation:

S M Sehgal Foundation was established in 1999 as a public charitable trust to strengthen community-led development initiatives to achieve positive social, economic, and environmental change across rural India.

Sehgal Foundation has five main program areas: Water Management, Agriculture Development, Local Participation, and Sustainability, Transform Lives one school at a time, and Outreach for Development. These programs are supported by a skilled research team that engages in participatory research, impact assessment, and interactive dialogues to determine informed actions to achieve sustainable results.

 Visit www.smsfoundation.org for more details