EOI - Prequalification of Design Creative Agencies

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About the Organization

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

About the Proposal

Chhaa Jaa is a digital-first Hinglish youth brand designed for girls from economically vulnerable backgrounds within the Hindi-speaking belt of India. Chhaa Jaa inspires, informs and equips girls in India with the right skills and confidence to navigate adolescence - helping them access information about sexual and reproductive health, giving them skills to negotiate with parents and gatekeepers, or preparing them to find a first job.

Chhaa Jaa consists of -

• Social media pages across Facebook, Instagram, YouTube which create a space for girls to discover and access information, conversations and interactions around her body, health and relationships.
• A closed, girls-only Facebook group called Bak Bak Gang focused on sexual and reproductive health.
• A chatbot called Bol Behen - a private and safe space that answers frequently asked questions and curiosities girls have about their bodies, relationships and various other topics.
• A service directory website www.chhaajaa.com that connects girls to SRH services like counsellors, gynecologists, on-ground clinics, telemedicine portals and helplines.

Scope of Work

Girl Effect India is in the process of identifying Creative Design Partners who will support and shape the design growth of our content brand in India over the next two years to help educate and create awareness among women. To support our current and future programming at Girl Effect India, we need to be agile in collaborating with multiple agencies that can use our expertise in social and behavior change communication as a springboard for creating compelling and engaging content for young audiences.

We want to create a roster of known creative agencies we have vetted and can call upon when relevant and aligned projects arise at Girl Effect India. We would like to work with

• Brand agency - for brand identity, messaging, overall brand strategy, creating brand presence & recognition across various channels and touchpoints.
• Graphic designing agency - for Design content across a variety of media: Website, Facebook & Instagram, Magazine, Calendar, Poster, Brochure, Tshirts
• Creative Design agency - Multimedia content creation, incorporating elements such as animation, video production, interactive experiences, and experiential marketing to create memorable and engaging content.
• Creative Consultancies/Agencies - for strategic guidance and expertise in creative direction, content development, and storytelling. To ensure that the quality of content implements different lenses such as SBCC, Safeguarding and other programmatic goals.

If you work in the creative industry and are passionate about unlocking the power of girls, then we would like to work with you.

We believe that building steady creative partnerships will reduce time spent on more administrative processes around agency identification, onboarding, and due diligence, thus giving us all more time to focus on building great products and great content.

Eligibility

Eligibility requirements to register on the GE Consultant Database. The Individual shall not be on any of the following:

• World Bank designation list: https://www.worldbank.org/en/projects-operations/procurement/debarred-firms
• Designated Nationals and Blocked Persons List maintained by the U.S. Treasury on https://sanctionssearch.ofac.treas.gov;
• Active exclusion on System for Award Management (SAM) (gov);
• Blacklisted by any government or multilateral banks such as the World Bank and African Development Bank;
• The Individual or Firm confirms that it has never been involved/convicted of fraud and/or corruption in its past dealings.

Expected Commitment

All prequalified agencies will be classified as preferred vendors and in the GE supplier roster for 2 years. GE will sign an IDIQ/framework contract (Master Service Agreement) with successful consultants, and work will be assigned on an as-needed/ad-hoc basis.

How to Apply

Please register using this link and submit proposals, as described above, to suppliers@girleffect.org by 11th April 2024. Please clearly mark your email with the subject “Prequalification of Design Creative Agencies India.”

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Tags Healthcare and Healthtech Advocacy Others