RFP for Communication and Fundraising Partner for Nand Ghar Initiative

Request for Proposal (RFP)

Communication and Fundraising Partner for Nand Ghar Initiative

1. Introduction

Vedanta’s flagship CSR initiative, Nand Ghar, is transforming the lives of children and women across India through a modernized Anganwadi model. With over 8,000 centers across 15 states and a new MOU to develop 25,000 more in Rajasthan, Nand Ghar seeks a communication agency to amplify its impact through strategic storytelling, digital engagement, and fundraising.

2. Purpose of the RFP

This RFP invites proposals from qualified communication agencies to support Nand Ghar in:

• Enhancing visibility and awareness
• Driving stakeholder engagement
• Executing digital fundraising campaigns
• Developing behavior change communication (BCC) materials
• Creating branded collaterals

3. Scope of Work

The selected agency will be responsible for the following:

A. Social Media

• Strategy development and content calendar creation
• Content creation: graphics, videos, blogs, testimonials
• Influencer and community engagement
• Paid promotions and analytics reporting

B. Fundraising

• Digital fundraising strategy and campaign planning
• Social media fundraising campaigns
• Donor engagement content and storytelling
• Influencer and partner collaborations
• Paid advertising and performance tracking

C. Behaviour Change Communication (BCC)

• Content strategy and audience research
• Development of IEC/BCC materials (print, digital, video, audio)
• Localization and cultural adaptation
• Dissemination support and training

D. Nand Ghar Collaterals

• Branding and visual identity refinement
• Development of print and digital materials
• Event and promotional content
• Storytelling and localization
• Printing and production support

4. Deliverables

A detailed deliverables matrix is included in the annex, outlining monthly, quarterly, and need-based outputs across all workstreams.

5. Proposal Requirements

Interested agencies must include the following in their proposal:

• Company profile and relevant experience
• Proposed approach and methodology
• Team composition and bios
• Timeline and work plan
• Budget and cost breakdown
• Case studies or samples of similar work

6. Evaluation Criteria

Proposals will be evaluated based on:

• Relevance and quality of past work
• Strategic approach and creativity
• Team expertise
• Cost-effectiveness
• Alignment with Nand Ghar’s mission

7. Timeline

• RFP Release Date: 28^th of May 2025
• Proposal Submission Deadline: 15^th of June 2025

8. Submission Guidelines

Please submit your proposal in PDF format to:

Muhammed.Arshlan@vedanta.co.in // Mohd.Mohib@cairnindia.com // Mohd.Mohib@cairnindia.com

Subject Line: Proposal for Nand Ghar Communication & Fundraising Partner

To download the SoW, click here

To download the TBE, click here

Tags Children and Childcare Corporate Social Responsibility (CSR) Fundraising and Charity Advocacy Others