RFP for Hiring The Services Of A PR Agency For Assam Skill Development Mission

Skill development is imperative to the development of the state of Assam. In view of the national priorities, the state envisages skill development of 10 lakh youth in the next 5 years. The target of 10 lakh has been allocated among the 19 departments:

1. Agriculture

2. Animal Husbandry & Veterinary

3. Education

4. Fishery

5. Health & Family Welfare

6. Horticulture Department

7. Industries & Commerce

8. Labour Welfare

9. Minority Welfare Department

10. Panchayat & Rural Dev

11. Power

12. Public Enterprises

13. Public Health Engineering

14. Public Works

15. Transport

16. Tea Tribes

17. Tourism Department

18. Urban Development Department

19. Welfare of Plain Tribes & Backward Classes Department

 Assam Skill Development Mission (ASDM) Towards meeting the above objectives, the Assam Skill Development Mission has been constituted under the chairmanship of the Honorable CM with the vision to:

i) increase employment opportunities for youth

ii) reducing outward migration of young talent

iii) increase per capita income

iv) empowering the youth through skill development.

 

Scope of Work

a) Designing of creative works for Print Media.

b) Development of creative works for social media / digital media both organic and inorganic.

c) Production of Audio Spots/ Jingles for Radio Channels.

d) Production of AV for TV Commercials/ social media.

e) Production of Print Campaigns for newspapers, magazines etc.

f) Production of creative works for Outdoor Campaigns.

g) Design of promotional materials like brochures, leaflets, pamphlets, booklets etc.

h) Development of creative works for banners / backdrops / standees.

i) Translate, design & develop and fine-tune some materials available in English or Hindi to Assamese and Bengali.

j) Media planning, scheduling and dissemination for print & Electronic media i.e. Newspaper, Television and Radio.

k) Management of social media pages/accounts

l) Creating a Micro Website/Landing Page and hosting the same

m) Search Engine Optimization

n) Social Media Optimization (SMO)

o) Social Media Marketing (SMM)

p) Online Reputation Management (ORM)

q) Content Development

Eligibility Criteria

a) The Agency must be incorporated & registered in India, under the Indian Companies Act /Societies Registration Act/Trust Act/ any other Act in India and should be in operations in Assam for minimum of 5 years.

b) The agency should have full accreditation with INS and should be registered with Prasar Bharti.

c) The agency should have experience of dissemination in both electronic and print media of at least 5 governments / public sector undertaking campaigns in last 3 years

d) The Agency should have media planning team to facilitate media strategy, planning, scheduling and buying in print, television, radio and online platform etc.

e) Experience of disseminating in any media in at least two state wide campaign in the last three years for any government / public sector undertaking with a minimum single order value of Rs. 10 lakh/-

f) Annual Turnover of minimum Rs.5,00,00,000 (Rupees Five Cores) in each of the last 3 financial years.

g) The registered office of the firm should be in Guwahati, Assam with state-of-the-art infrastructure.

h) The Creative Agency should have experience in designing of creative works for print, outdoor media, print collaterals and production of TV & Radio advertisement for at least 3 years in government and public sectors.

i) The Creative Agency should have ability to write scripts in English, Assamese & Bengali.

j) Empanelment as creative agency with minimum 5 (five) nos. of government and public sector undertakings during last five years.

k) The creative agency should have in-house qualified manpower consisting of commercial artists & graphic designers and adequate infrastructure to take up assignments on its own.

l) Agency should have done at least 3 TVCs / radio jingle for government/ public sector.

m) Experience of designing at least 3 state wide print media campaign for government/ public sector.

n) The Agency should not have been barred by any PSU/Govt. Dept. in doing business with them.

Eligibility Criteria

• The Agency must be incorporated & registered in India, under the Indian Companies Act / Societies Registration Act / Trust Act / any other Act in India and should be in operations in Assam for minimum of 5 years.
• The agency should have full accreditation with INS and should be registered with Prasar Bharti.
• The agency should have experience of dissemination in both electronic and print media of at least 5 government / public sector undertaking campaigns in last 3 years
• The Agency should have media planning team to facilitate media strategy, planning, scheduling and buying in print, television, radio and online platform etc.
• Experience of disseminating in any media in at least two state wide campaign in the last three years for any government / public sector undertaking with a minimum single order value of Rs. 10 lakh/-
• Annual Turnover of minimum Rs.5,00,00,000 (Rupees Five Cores) in each of the last 3 financial years.
• The registered office of the firm should be in Guwahati, Assam with state-of-the-art infrastructure

• The Creative Agency should have experience in designing of creatives for print, outdoor media, print collaterals and production of TV & Radio advertisement for at least 3 years in government and public sectors.
• The Creative Agency should have ability to write scripts in English, Assamese & Bengali
• Empanelment as creative agency with minimum 5 (five) nos. Of government and public sector undertakings during last five years.
• The creative agency should have in-house qualified manpower consisting of commercial artists & graphic designers and adequate infrastructure to take up assignments on its own
• Agency should have done at least 3 TVCs / radio jingle for government/ public sector
• Experience of designing at least 3 state wide print media campaign for government/ public sector.
• The Agency should not have been barred by ant PSU / Govt Dept. in doing business with them.

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