RFP for Selection of Agency for Media Communication, Social Media Management and IEC Activities under BASUDHA and SOSO

RFP title: RFP for Selection of Agency for Media Communication, Social Media Management and IEC Activities under BASUDHA and SOSO in Odisha

Deadline: 24^th January 2019

Background

The Rural Water Supply & Sanitation (RWS&S) wing of Panchayati Raj & Drinking Water Department, Government of Odisha executes Piped water supply Projects in the rural areas of the State. Funds to the tune of Rs. 5,000 Crores is made available through annual plan budget of State Government, Central Government & Finance Commission Funds and other schemes. RWS&S is responsible for managing flagship schemes in water supply and sanitation such as Buxi Jagabandhu Assured Water Supply to Habitations (BASUDHA), Swacha Odisha Sustha Odisha (SOSO) in Odisha. The Government is keen to ensure sustainability of water availability in terms of potability, adequacy, convenience, affordability and equity with decentralized approach of involving PRI and community organizations with a vision of "Safe Drinking Water for all, at all times in rural areas"

Objectives:

The broad objective of this assignment is to develop & execute the outreach and promotion of the BASUDHA and SOSO scheme to create awareness within general public, beneficiaries and service providers in the State. The selected agency shall be responsible for preparation of promotion strategy and execution of the plan.

The objectives of promotional activities are:

• Establish the brand “BASUDHA”

• Create awareness about Schemes/Policies/Services amongst masses

• Increase public participation in governance

Assistance to be provided by RWS&S:

• Provide the necessary information on events of importance from time to time.
• Provide relevant (basic information/pictures/approvals) content as available from time to time.
• Provide all the necessary information such as logo / event / press releases issued for traditional media and updates etc.
• Assist in obtaining any other permissions / information as required.
• All Intellectual Property displayed on these platforms shall belong to the PR&DW Department, and any Intellectual Property Rights emanating from such content shall vest solely and exclusively with PR&DW Department, Government of Odisha.

Structure and Submission of Proposal

The proposals are required to be submitted in two parts (Technical & Financial) separately in sealed envelopes as explained below.

Envelope 1: To be marked, as “Technical Proposal” shall have two separate envelops in it marked as “Proof of Eligibility” and “Technical Details” as follows.

• Proof of Eligibility: This will contain the documents in support of eligibility criteria mentioned at Section 4.4.1.
• Technical Details: This will contain the documents as mentioned in technical proposal described below;

Envelope 2: To be marked as “Financial Proposal”

• The applicant shall quote price in the format enclosed as Annexure I. The price as quoted shall be for the entire range of activities as defined under Section 6 of the RFP.
• RWS&S shall not pay or bear any cost separately other than the price quoted in the financial proposal.

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