RFP for Selection of Agency for supporting content creation, analytics & response management of MoHFW Social Platforms

Selection of Agency for supporting content creation, analytics and response management of MoHFW Social Platforms

RFP inviting authority:

Centre for Health Informatics,

The National Institute of Health and Family Welfare,

MoHFW, Baba Gangnath Marg, Munirka,

New Delhi - 110067

Phone No: 011-26165959

Last date and time for bid submission Up to 03:00 PM on 31st July, 2017 at

National Institute of Health and Family

Welfare (NIHFW), Baba Gang Nath Marg,

Munirka, New Delhi – 110067

Request for Proposal

CHI invites sealed bids from eligible, reputed, qualified entities with sound technical and financial capabilities for selection of agency for supporting content creation, analytics and response management of Social Platforms as detailed out in the Scope of Work of this RFP document. This invitation to bid is open to all bidders meeting the minimum eligibility criteria as mentioned in section 4 of this RFP document.

Background Information

Basic Information

• CHI invites responses (“Tenders”) to this Request for Proposals (“RFP”) from Social Platforms Management Agencies/Partners (“Bidders”) for the as described in Section “Scope of Work”. Centre for Health Informatics, NIHFW, Ministry of Health and Family Welfare
• Any contract that may result from this Government procurement competition will be issued for a term of one year.
• The CHI reserves the right to extend the Term for a period or periods of up to 2 year on the same terms and conditions, subject to the CHI obligations at law.
• Proposals must be received not later than time, date and venue mentioned in RFP.
• Late proposal will not considered for procurement process

Prequalification Criteria

Overall Turnover

• Bidder should have an average turnover of at least INR 1 Crores from the last 3 financial years (FY 2014-15, 2015-16, 2016-17) from Social Media Management Business.

Social Media Management Experience

• In the last 3 years, Firm/Agency must have completed 3 projects in Social Platform Management for any Central Government, PSU, State Government organisations or private sector organisations

Experience in content creations/ response management:

• Firm or Agency should have successfully handled Social platform related work (Content creation and response management) like Facebook /Twitter handle for more than year for at least 3 reputed organisations
• Bidder should have a positive Net Worth as on 31st March 2017 or at the closing of the previous financial year.
• Bidder should have a valid Service Tax
• Registration and Income Tax returns and PAN card

Presence in Delhi-NCR

Bidder must have its core team of key personnel based out of Delhi NCR, and this includes Creative / Strategy/ Servicing/ Social Media/ Digital/Mobile team

Manpower Strength

• The bidder should have minimum 30 employees on roll with social platform management and digital marketing experiences
• As on date of submission of the bid, the bidder should not be blacklisted by any Government entity in India
• The bidder should provide an undertaking for providing adequate data and information security.

Technical Qualification Criteria

Turnover of the Bidder

Average Turnover of the Bidder in FY (2013-14), (2014-15)& (2015-16) from Social Platform Management

Social Media Management Experience

Minimum 3 major projects in Social Platform Management

Experience in Experience in content creations/ response management:

• Projects in Social Platform Management for different reputed organisations
• Personal deputed for Social Media at MoHFW Office (Onsite and Offsite)

Power Point Presentation (15 mins) by displaying the Strategy, Strength, Approach & Methodology etc. Including but not limited to the following details:

1. Evaluation of Ministry of Health and Family Welfare Social Media Presence (within India and Global Presence)

2. Proposed brand vision and Social Media management with digital marketing strategy

3. Ideas / Strategic initiatives that could be taken up as part of its initiatives

4. Innovative ideas, Creativity suggestions and Content Development Strategy

5. Plan for increasing Following/ Likes for Social Media

6. Monitor the performance of campaign and generate campaign performance report.

7. Comments on the Scope of Work

8. Best practices / examples of initiatives used by Governments in India/around the world [Presentation will be required by bidder]

For more information please check the Link

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