RFP for Selection of a Creative Service Agency for Preparation of Films for selected programmes of Tech Mahindra Foundation

Request For Proposal

Purpose: Selection of a Creative Service Agency for Preparation of Films for selected programmes of Tech Mahindra Foundation

Dated:20 Nov 2017

Submission Deadline:5DEC 2017

Introduction:

Rise a simple yet powerful word that defines ‘Mahindra Group’ and gives the Brand, a meaning and purpose. It instils an ambition and attitude that ‘we can achieve whatever we set our minds to’ and declares who we are, how we operate, what we believe in and where we want to be.

Tech Mahindra Foundation is the Corporate Social Responsibility (CSR) arm of Tech Mahindra. It was set up in 2007 as a Section 25 Company (referred to as Section 8 Company in the Companies Act, 2013), with a vision of Empowerment through Education.

The Foundation’s programmes span twelve locations in India namely – Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi-NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur, Pune and Visakhapatnam. It operates through a New Delhi-based Corporate Office, city-based Chapters and a number of Project Offices.

The Foundation works in three key areas - Education, Employability and Disability. It has been running 120+ projects with 90+ partners across India. The programmes are run in both direct and partner implementation modes.

With these, the Foundation, has established itself as one of the leading CSRs in the country, which reaches out to almost 100,000 primary and 400,000 secondary/tertiary beneficiaries.

The SMART programme began in 2012 with 3 centres and trained 1,000 youth in the first year. Today, the Foundation supports 80 SMART Centres across 12 cities of India, training more than 17,000 youth annually and successfully plugging the demand and supply gap in multiple manufacturing and service industries. 50% of the beneficiaries are women and 10% are young people with disability.

The SMART Vocational Training Programme Includes:

• SMART
• SMART+ (Training for persons with disabilities)
• SMART-T (Training for Technical Trades)
• SMART Academy for Healthcare

 

The SMART training Programme is NSDC Certified and rigorous in processes. It follows a well-defined curriculum that is aligned to the QPs (Qualification Packs) and NOS (National Occupational Standards) as laid down by different Sector Skill Councils.

The Training Manuals are detailed and easy to comprehend. A robust system of regular assessments and certification on successful completion of the training are an integral part of the programme. Immense importance is given to train the students in soft skills. Youth graduating from SMART centers are successfully placed in the service and manufacturing sectors. The SMART programme has a live Management Information System that helps in monitoring and evaluation of quantitative and qualitative data across all locations.

The Foundation implements the SMART programme through partner NGOs across twelve cities in India. It constantly invests in high-quality training and capacity building of its partners.

ARISE

All Round Improvement in School Education (ARISE) is an integral component of the Foundation’s education vertical with a focus on enhancing the learning experience for children from poor and marginalised socio-economic backgrounds. It adopts a holistic view of education with an emphasis on four key areas:

• The academic dimension, to ensure that children acquire grade-appropriate learning with understanding.
• The social dimension, to ensure that families and communities participate actively in the process of education along with children, teachers, school management and the system.
• The infrastructural dimension, to ensure that schools and classrooms are happier, effective places of learning.
• The organisational dimension, to ensure that schools work as effective units of education functioning as well-managed organisations.

The Foundation seeks to ensure good quality education for children from underprivileged backgrounds through the ARISE programme. It works in close collaboration with schools, municipal bodies and partner agencies to develop government schools into model schools of excellence. This objective is carried out through three main thrust areas—learning enrichment, whole school turnaround and teacher empowerment. Over 37 schools and 15000 children have benefited from ARISE over the past year alone.

Objectives of the Assignment:

• Research, script, develop and produce film of about 5 minutes covering the SMART Programme
• Research, script, develop and produce film of about 5 minutes covering the ARISE Programme

Scope of work:

The detailed scope of the assignment for development and production of the films are outlined as follows:

Development and Production of Films

• Collection and Compilation of information and material available with the Foundation
• The creative agency will submit the storylines and prepare detailed scripts in consultation with the Foundation and get them approved by the Foundation
• Field shooting of SMART & ARISE Programmes at different locations
• Development of Audio-visual content/scene coverage/ voice & text input to explore the impact of our work in consultation with the Foundation
• Capturing High Definition video/ still photographs of the various programmes as per the decided content
• Editing of the captures video/audio/still photographs to develop the final Film
• Production of final film with voiceover and subtitles in HD format
• The final film should have two versions: one full length (approx..5 minutes) version, and a shorter version (<1 minutes) for consumption on social media etc.

Timeline:

The development and production of brochure and film is a time bound assignment and must adhere to the following timeline.

Work Components                                                          Timeline from date of order

Development & Production of Film                          Eight weeks

Terms of payment:

On submission of detailed concept and storyboard          25%

On completion of shooting                                            25%

On completion and delivery                                           50%

Eligibility Criteria:

• The creative agency should be working in media, audiovisual communications, design and publications for at least 5 years
• The agency should have worked on social/development sector projects

Date and Process of Application

• Interested agencies can submit a detailed proposal by 5th December, 2017 at ulka@techmahindrafoundation.org with CC to info@techmahindrafoundation.org
• The proposal should also include organization profile and team strength.
• The proposal should contain technical and financial components.
• Only shortlisted agencies would be contacted.
• Queries on the RFP will be addressed only through e-mail.