RFP invited from Media and PR Services for Pratigya Campaign

Pratigya Campaign for Gender Equality and Safe Abortion

Request for Proposal

Media and PR Services

Duration: The assignment will be till March 2026, with the option to renew based on performance and mutual agreement.

Deadline to Apply: 30^th November 2025

Background:

The Pratigya Campaign for Gender Equality and Safe Abortion, has been a cornerstone in advocating for women’s rights to safe and legal abortion services across India. Launched in 2013, Pratigya is a network of over 120 individuals and organisations working towards protecting and advancing women’s rights and their access to safe abortion care in India, working with governments, organisations, and media at the national and state levels. Together, the coalition has worked tirelessly to challenge stigma, advocate for policy change, and ensure that every woman can make informed decisions about her reproductive health. The campaign is managed by the Secretariat, hosted by the Foundation for Reproductive Health Services India (FRHS India), with guidance from the Campaign Advisory Group (CAG). 

Objective: To increase visibility of abortion-related issues and promote positive, stigma-free narratives on abortion in mainstream and digital media, while strengthening visibility and positioning of the Pratigya Campaign as a credible, leading coalition on safe abortion in India.

Summary of Deliverables

Component	Deliverables	Quantity / Frequency
PR & Media Strategy	Strategy document + baseline scan	1
Media Stories & Features	Stories/features/interviews	10-12
Op-eds	Authored op-eds/commentaries	3–4
Media Roundtable	Journalist briefing/editorial meeting	1
Knowledge Product Promotion	Dissemination support	2–3 products
Reactive Press Releases	Developed and issued as needed	Up to 2
Pro-bono Media Partnership	Established collaboration	1
Speaker Opportunities	Panels or interviews	2–3
Media Toolkit	Key messages and factsheet	1
Media Monitoring	Monthly reports + final analysis	3 monthly + 1 final
Editorial Meetings	Senior journalist interactions	1–2

Submission Deadline: Proposals must be submitted by 30^th November 2025 via email to admindelhi@frhsi.org.in  cc: m.srinivasan@frhsi.org.in  with the subject line "Proposal for Media & PR Agency_Pratigya Campaign”. For any queries or clarifications, please contact Ms. Neha Srivastava, Manager- Program Operations & Communications (neha.srivastava@frhsi.org.in) before 26^th November 2025.

To download the full RFP, click here: Proposal for Media & PR Agency_Pratigya Campaign

Tags Healthcare and Healthtech Advocacy Others