RFQ - A Media and Public Relations Agency to provide 360°Comprehensive Multimedia Support, Visibility and Solutions

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About the Organization

UNFPA is the United Nations sexual and reproductive health agency and has been operating in India since 1974. Our mission is to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled ensuring rights and choices for all.

UNFPA focuses on empowering young people with critical life skills including the provision of sexual and reproductive health (SRH) information and services, ensuring universal access to high quality sexual and reproductive health and rights, and addressing gender discrimination and harmful practices such as gender biased sex selection and early, child and forced marriage. UNFPA leads in supporting the government in using demographic data to understand population dynamics, and to inform public policies and programmes, including those related to ageing.

About the Proposal

UNFPA’s 10th Country Programme Cycle in India (2022-2025) focuses on addressing gender-based violence (GBV) and harmful practices such as gender-biased sex selection (GBSS) and early, child and forced marriage (ECFM); empowering young people with the life skills and information they need to lead healthy and empowered lives; ensuring universal access to high quality sexual and reproductive health and rights; and using population data to maximize the demographic dividend.

To establish UNFPA as the leader in its field, it is crucial to enhance UNFPA’s visibility and capture the impact of the programmes and initiatives being implemented on the ground, to help target audiences, donors and potential partners understand its work and the value it brings.

UNFPA recognizes the key role that the media and communications can play in the process of setting a public narrative- especially in terms of raising awareness, influencing attitudes, suggesting appropriate behaviors and reinforcing or breaking stereotypes.

The purpose of this assignment is to

• Enhance brand visibility and awareness
• Create informed public opinion on areas of UNFPA’s mandate
• Shift perceptions and encourage positive social norms
• Highlight programmatic interventions and insights.

Deliverables

Public Relations and Media Support;

• Draft, finalize and place (publish) Op-eds, articles, quotes for dissemination (especially at the time of UNFPA-specific topical issues in the media discourse).
• Implement efficient media relations activities for the dissemination of UNFPA India’s flagship reports/days, studies and publications (including but not limited to: events (physical, hybrid or virtual), announcements, press releases, advisories and media kits, press conferences, interviews, guest appearances on television, radio podcasts) upon approval by the UNFPA Communications team.
• Draft press releases (in English, Hindi, Odia) around important UNFPA events at the national and state level and ensure wide dissemination in mainline and digital media.
• Develop and place (publish) human interest stories which would include travel and interactions with beneficiaries and stakeholders across UNFPA focus States-Bihar, Madhya Pradesh, Odisha and Rajasthan.
• Prepare crisis response plan for the media and key stakeholders (in case required)
• Placement of UNFPA spokesperson/s in influential policy and industry events such as Leadership Summits, Economic and Business Forums and High-Level Dialogues.
• Placement of UNFPA spokesperson/s on television and radio.
• Media relationship building exercises including press breakfasts/lunch/dinners/press tours upon approval and in communication with the UNFPA Communications Team
• Editorial enhancement and content recommendations on making technical messages intelligible to masses.

Qualification

• An agency must have a proven track record of developing and implementing high-quality communication pieces and products including policy communications in the development sector with multiple segment audiences by using traditional as well as digital media to reach campaign targets. UNFPA is interested in obtaining a reliable partner that is able to understand the values, brand standards and the core of the organization as well as the goals of the programme and efforts to achieve them. More specifically, the chosen agency is required to meet the following requirements:
• Mandatory Requirements/Key Skills/Technical Expertise
• Thematic understanding and experience of working with issues related to gender, human rights, public health and Sexual and Reproductive Health and Rights (SRHR).
• Prior experience working with UN agencies preferred.
• Minimum ten years of professional experience in communications, public relations, journalism, policy communication, advocacy, behavior change communication, and digital marketing.
• Proven track record of working with multilateral agencies, national government, think tanks, CSR.
• Capability and proven experience in crafting and implementing public relations and communications strategies/plans including digital communications
• Capability and proven experience crafting high impact content in various formats (press releases, content for websites, Op-eds, human interest stories, storytelling, ability to spot a newsworthy story, etc.) targeting different audience segments
• High proficiency in recognizing news-worthy stories and ability to take initiative and proactive attitude in finding creative ways to communicate with desired audiences
• Ability to understand the brand, programme goals and deliver high quality outputs within the agreed timeframes
• Vast network and relationships with media, including key editors across print, television, radio
• Prior experience of working with UN agencies and/or international organizations is desirable
• Familiarity with technical advancements and its application in everyday life; tech savvy staff preferred

How to Apply

Proposals should be prepared based on the guidelines set forth in Section III above, along with a properly filled out and signed price quotation form and are to be sent by email to the contact person indicated below no later than: 15th April 2024 at 13:00 Hrs[1].

Email address of contact person:Bids.india@unfpa.org

For more information please check the Link

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Tags Journalism/ Reporting Advocacy Public Policy/ Policy Others