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Request for Proposal (RFP) From Creative Agencies, for NCFE’s (National Centre for Financial Education) Financial Literacy and Awareness Campaign
Organization: National Institute of Securities Markets
Apply By: 30 May 2018
Request for Proposal (RFP) From Creative Agencies, for NCFE’s (National Centre for Financial Education) Financial Literacy and Awareness Campaign
About NISM
National Institute of Securities Markets (NISM) is a public trust and educational institute, established by the Securities and Exchange Board of India (SEBI), the regulator for securities market in India. The institute through its educational initiatives strives to increase financial literacy through a wide demographic and geographies across India. NISM also offers various continuing education and certification programs for professionals in the Banking and Finance sector. More at www.nism.ac.in
About NCFE
National Centre for Financial Education (NCFE) is a joint initiative of all financial sector regulators i.e. RBI, SEBI, IRDAI, PFRDA and NISM. The NCFE has been set up to implement National Strategy for Financial Education (NSFE), under the guidance of the Technical Group on Financial Inclusion and Financial Literacy of the Financial Stability and Development Council (FSDC) of Government of India. More at www.ncfeindia.org
Vision: A financially aware and empowered India.
Mission: To undertake massive Financial Education campaign to help people manage money more effectively to achieve financial wellbeing by accessing appropriate financial products and services through regulated entities with fair and transparent machinery for consumer protection and grievance redressal.
Objectives
As the nodal agency who is implementing the National Strategy, NCFE’s objectives of Financial Literacy and Awareness Campaign are to educate and create awareness among people about money management, saving, budgeting, etc.
The specific objectives of the campaign are:
To create general awareness on basic tenets of financial literacy
To facilitate the participation of public in the formal financial system based on sound knowledge of products and services available.
To create awareness and enlarge the use of several financial inclusion initiatives of Government of India such as PMJDY, PMSBY, PMJJBY, APY, SSY. etc.
Scope of Work
An essential element of the scope of this campaign will be to conceptualize and design creatives or what so ever name it may be called for different forms of media. Accordingly, it is proposed to develop 3 audio-visuals in Hindi.
The concept, design and production should be simple and easily understandable by the target audience. The effectiveness of a campaign is dependent on an adequate level of specific information and professional expertise. This requires knowledge on a wide variety of aspects, including knowledge of the target groups which includes what they expect, what they think, what they like, etc. It also requires specific knowledge relating to the communication media, available choices, effectiveness appropriateness of different forms of media and the use thereof, the formats required, etc. Also importantly what the most appropriate strategy is in order to plan the campaign.
The main functions of the agency will be:
- Conceptualization, design & development and production of audio-visuals including script writing, development of story board etc. The brief will be provided by NISM.
- Advice on the mode of communication keeping in mind the target audience and message. Agency may suggest what the best medium for communication.
- Attending meeting at NISM or at any other place intimated by NISM to discuss on concept/ design / production of the audio-visuals.
- Shooting of audio-visuals and post production activities including editing, music, visual effect, animation etc. as per script approved by NISM.
- Dubbing /translation of audio-visuals into regional languages with subtitles as desired by NISM.
- Presentation of creative concepts / artwork before designated committee of NISM for approval.
- Deliver finished products including master tapes /DVDs.
- Creation of tapes as per the broadcasting purpose.
- Research required in order to achieve the above mentioned scope.
For more information please check the Link
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