Selection of a Creative Service Agency for Preparation of Promotional Films for Tech Mahindra SMART Academy for Healthcare

Request For Proposal

Purpose: Selection of a Creative Service Agency for Preparation of Promotional Films for Tech Mahindra SMART Academy for Healthcare

Dated:20 Nov 2017

Submission Deadline:5DEC 2017

Introduction:

Rise a simple yet powerful word that defines ‘Mahindra Group’ and gives the Brand, a meaning and purpose. It instils an ambition and attitude that ‘we can achieve whatever we set our minds to’ and declares who we are, how we operate, what we believe in and where we want to be.

Tech Mahindra Foundation is the Corporate Social Responsibility (CSR) arm of Tech Mahindra. It was set up in 2007 as a Section 25 Company (referred to as Section 8 Company in the Companies Act, 2013), with a vision of Empowerment through Education.

The Foundation’s programmes span twelve locations in India namely – Bengaluru, Bhubaneswar, Chandigarh, Chennai, Delhi-NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur, Pune and Visakhapatnam. It operates through a New Delhi-based Corporate Office, city-based Chapters and a number of Project Offices.

The Foundation works in three key areas - Education, Employability and Disability. It has been running 120+ projects with 90+ partners across India. The programmes are run in both direct and partner implementation modes.

With these, the Foundation, has established itself as one of the leading CSRs in the country, which reaches out to almost 100,000 primary and 400,000 secondary/tertiary beneficiaries.

The Tech Mahindra SMART Academy for Healthcare, New Delhi

Launched in May 2016, the Tech Mahindra SMART Academy for Healthcare, New Delhi, is a state-of-the-art paramedical training institute in New Delhi, established as a CSR initiative of Tech Mahindra Foundation. It aims at creating a cadre of well qualified, trained healthcare professionals by providing high quality innovative and interactive training to young men and women. The Tech Mahindra SMART Academy for Healthcare has been set-up in collaboration with Harijan Sevak Sangh – a social development organisation, founded by Mahatma Gandhi in 1932 at Kingsway Camp, New Delhi. 

The Academy trainsprofessionals through a number of paramedical diploma courses and certificate courses. Well-equipped laboratories, highly qualified healthcare professionals, on-job trainings in leading hospitals along with an array of extra-curricular activities among verdant greenery have created a world class institution. The Academy lays the foundation of life-long learning as a powerful way to tap into potential employment opportunities for youth in search of professional skilling opportunities. Continuous upgradation, self-improvement and strong processes are part of the Academy’s core philosophy.

About the Tech Mahindra SMART Academy for Healthcare, Mohali

The Tech Mahindra SMART Academy for Healthcare in Mohali was launched following the success of the first Academy in New Delhi. Modelled along the lines of the Academy in New Delhi, SMART Academy in Mohali aims at setting a standard of excellence in the training of paramedical professionals.

 

The Academy operates from a spacious three storey building, with modern classrooms, fully equipped laboratories, computer facilities and a rooftop terrace cafeteria. The laboratories resemble hospital wards to ensure that students learn in work-like settings. The Academy is fully equipped with a Basic Skills Lab, Operation Theatre Lab, X-ray lab, Dialyis lab and computer lab.

A dedicated placement team ensures that graduating students are linked with leading hospitals in Chandigarh.

Objectives of the Assignment:

• Research, script, develop and produce a promotional film of about 3 minutes to encourage students to enrol in the SMART Academy
• Research, script, develop and produce film of about 3 minutes covering the highlights of the SMART Academies for Healthcare

Scope of work:

The detailed scope of the assignment for development and production of the films are outlined as follows:

Development and Production of Films

• Collection and Compilation of information and material available with the Foundation
• The creative agency will submit the storylines and prepare detailed scripts in consultation with the Foundation and get them approved by the Foundation
• Field shooting of SMART Academy & its students at different locations
• Development of Audio-visual content/scene coverage/ voice & text input to explore the impact of our work in consultation with the Foundation
• Capturing High Definition video/ still photographs of the various programmes as per the decided content
• Editing of the captures video/audio/still photographs to develop the final Film
• Production of final film with voiceover and subtitles in HD format
• The final film should have two versions: one full length (approx..5 minutes) version, and a shorter version (30 seconds) for consumption on social media etc.

Timeline:

The development and production of the films is a time bound assignment and must adhere to the following timeline.

Work Components                                                      Timeline from date of order

Development & Production of Film                          Eight weeks

Terms of payment:

On submission of detailed concept and storyboard                          25%

On completion of shooting                                  25%

On completion and delivery                                50%

Eligibility Criteria:

• The creative agency should be working in media, audiovisual communications, design and publications for at least 5 years
• The agency should have worked on social/development sector projects

Date and Process of Application

• Interested agencies can submit a detailed proposal by 5th December, 2017 at ulka@techmahindrafoundation.org with CC to info@techmahindrafoundation.org The proposal should also include organization profile and team strength.
• The proposal should contain technical and financial components.
• Only shortlisted agencies would be contacted.
• Queries on the RFP will be addressed only through e-mail.