Assistant Communication Officer (ACO)

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About the Organization

Small Industries Development Bank of India (SIDBI) set up on 2nd April 1990 under an Act of Indian Parliament, acts as the Principal Financial Institution for Promotion,Financing and Development of the Micro, Small and Medium Enterprise (MSME) sector as well as for co-ordination of functions of institutions engaged in similar activities

Job Description/Responsibilities

The Assistant Communication Officer will be responsible for the following key duties: 1. Branding and Content Development:

• Organize and oversee events and activities for SIDBI, ensuring effective planning, execution, and coverage in both mainstream and social media.
• Assist the Branding & Communication Officer in developing strategies and frameworks to assess the impact of various communication initiatives.
• Collaborate with internal departments and regional/branch offices to promote and publicize their events and activities.
• Produce high-quality content, including press releases and other written materials.
• Develop and maintain a comprehensive content repository.

Media Engagement:

• Build and maintain strong relationships with key media contacts, leveraging personal networks to ensure prompt and effective media coverage for SIDBI.
• The candidate should possess established connections within the media industry, enabling quick access to media outlets for timely coverage of events, initiatives, and important updates. These relationships will be instrumental in securing favorable media attention and maximizing SIDBI's visibility across various platforms.
• Coordinate with PR agencies engaged by the Bank to secure widespread media coverage for events, press conferences, interviews, dignitary visits, advertisements, inaugurations, and other programs.

Social Media Management:

• Oversee the management of SIDBI's social media platforms, including Twitter, Facebook, YouTube, LinkedIn, and the Bank’s website, ensuring effective promotion of the SIDBI brand.
• Engage with followers by responding promptly to queries, addressing complaints, and monitoring customer feedback.
• Drive digital marketing initiatives for SIDBI's schemes, products, and programs. 
• Plan and execute webinars, webcasts, podcasts, and other online events.

Creative Design:

• Design and create engaging digital collateral for various campaigns.
• Produce monthly e-newsletters using design software.
• Proficiently utilize design tools such as Canva, Photoshop, Illustrator, CorelDRAW, and similar software to create visually appealing content.

Education Qualification/Required Skills & Experience

• The candidate must be a Graduate/Postgraduate/PG diploma holder in any of the following disciplines from a recognized Indian University/ Institute viz. Mass communication /Journalism /Mass Media/Media Science.
• A degree/diploma/certificate in graphic design will be an added advantage.

 Experience

• (As on August 31st, 2025) Minimum 2 years of post-qualification work Experience in brand management/corporate communication including public relation, social media, digital marketing etc. Experience in the Banking & Financial sector would be preferred. Note: Applications without relevant experience certificate from the employer would be rejected.

For more information please check the Link

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