Associate Director- Retail Fundraising

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About the Organization

Muskaan Dreams is a social impact Ed-Tech nonprofit dedicated to transforming education in government schools. Committed to bridging the digital divide, our organisation empowers teachers with technology, ensuring that every student has equal access to digital learning and skill development. In an ever-evolving job market, our mission is to prepare students for the future by providing them with the tools and opportunities necessary for success.

Job Description

We are looking for Associate Director- Retail Fundraising to spearhead our individual and non-CSR fundraising strategy. This is a pivotal role responsible for building and scaling Muskaan Dreams’ retail fundraising portfolio through diverse channels including individual giving, digital campaigns, influencer and brand collaborations, crowdfunding, workplace giving, employee engagement, and cause marketing partnerships.

This role is ideal for someone who combines creative storytelling, campaign execution, and strategic thinking with data-driven decision-making. You will report to the Director – Strategic Partnerships and collaborate with communications, digital, and operations teams.

Job Responsibilities

Fundraising Strategy & Innovation:

• Develop and implement comprehensive fundraising strategies targeting individual donors, brand partners, and retail giving channels, aligned with organizational objectives.
• Identify and pursue innovative fundraising opportunities, such as cause-marketing campaigns, peer-to-peer initiatives, workplace giving, and micro-donation platforms.
• Experiment with digital-first fundraising campaigns using social media, storytelling, and influencer collaborations to expand outreach.

Brand Partnerships & Payroll Giving

• Identify, initiate, and cultivate strategic brand partnerships to activate corporate retail fundraising opportunities and payroll giving programs.
• Collaborate with corporate HR and CSR teams to integrate Muskaan Dreams into employee engagement and giving activities.
• Design co-branded initiatives, seasonal campaigns, and engagement toolkits for partner brands.

Donor Engagement & Stewardship

• Maintain ongoing donor engagement through personalized communications, curated impact stories, and regular updates.
• Organize donor visits, events, and virtual interactions to showcase impact and deepen donor relationships.
• Develop and implement impact reporting frameworks to demonstrate transparency and outcomes to donors and partners.

Campaign & Channel Management

• Create and manage multi-channel fundraising campaigns (digital, offline, and experiential).
• Build and scale a recurring giving program to convert one-time donors into long-term supporters.
• Collaborate with the communications team to craft compelling narratives and campaigns.

Data & Performance

• Oversee donor database and CRM systems, ensuring accurate segmentation, tracking, and insights.
• Monitor and analyze campaign performance, donor retention, and lifetime value to optimize strategies.
• Prepare and present periodic performance reports to the Director – Strategic Partnerships.

Education Qualification/Required Skills & Experience

• 10-12 years of experience in fundraising, individual donor acquisition, or brand partnerships, preferably in the nonprofit or social impact space.
• Demonstrated ability to conceptualize and execute fundraising campaigns with measurable success.
• Proven experience managing corporate payroll giving, retail collaborations, or cause marketing.
• Strong communication and relationship-building skills with a creative storytelling approach.
• Proficiency in digital fundraising tools, CRM platforms, and data analytics.

For more information please check the Link

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