Communication Lead - Shikshagraha

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About the Organization

"Mantra4Change is a non-profit organization dedicated to transforming public schools in India for millions of children through education leadership. Our approach involves driving School Improvements by: Enabling the government to empower education leaders through capacity building, mentoring, peer learning, monitoring, and recognition. Transforming schools to create enriching learning experiences.  Inspiring civil society organizations across India to collectively work towards transformation in education. We are committed to enabling education leaders to drive sustainable school improvements across 150,000 schools by 2025; we aim to ensure that every child has the skills and knowledge to thrive in an ever-evolving world."

Job Description

We are looking for a Communications Generalist to lead the evangelizing activities for the women and youth leadership collectives. You will play a pivotal role in curating and telling the stories of the initiative, and women & youth leaders. Your work will help amplify the movement’s impact, inspire stakeholders, and build a strong narrative to achieve education equity in India.

In the role, you will design campaigns and plans, curate compelling content, and ensure consistent and creative communication across multiple channels and tools. These include, but are not limited to social media, website, impact stories, blogs, photobooks, 2 pagers, bylines and media engagement (in partnership with the PR agency).

Job Responsibilities

Your responsibilities will include, but are not limited to:

• Content Creation (30%): Write, edit, and design communication assets such as social media posts, bylines, brochures, blogs, case studies, and web copy.
• Partner Outreach and Assets Design (25%): Alongside movement partners and leaders on ground, plan, create and curate content (social media posts, articles, decks, impact stories, photobooks) across platforms, track performance, and engage with online audiences.
• Design & Visual Storytelling (20%): Create simple designs (event collaterals, slide decks, banners, infographics, etc.) for movement initiatives, in order to support the team for larger creative needs.
• Campaigns & Convenings Support (15%): Assist in communications for convenings, awards, and campaigns – from pre-event buzz to on-ground storytelling and post-event documentation.
• Knowledge Management (5%): Build and maintain a bank of stories, photos, testimonials, and videos that can be used across channels.
• Team & Ecosystem Support (5%): Provide communications support to internal and external teams to evangelize Shikshagraha efforts.

Education Qualification/Required Skills & Experience

• A bachelor's degree in English, marketing, communication, journalism, sociology, psychology or economics
• Minimum of 4-5 years of work experience in PR/ communication/ journalism/ advertising
• Comfort and growing capabilities to work with ambiguity and in fast paced, rigorous environment
• Openness and capacity to travel across the length and breadth of the Bihar and Karnataka to identify and capture stories
• Reading and writing proficiency in English and one of the two languages - Hindi or Kannada
• Excellent verbal & written communication and interpersonal skills
• Willingness to learn, research and innovate
• Capability to manage self and time
• Comfort and facility with technology
• Domain knowledge of education and/or social movements is desirable, but not mandatory

For more information please check the Link

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