Organisation:  UNICEF

Apply By:  16 Jul . 2018

Location:  New Delhi(Delhi)

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To accelerate the efforts to achieve universal sanitation coverage, increased focus on toilet use, handwashing with soap and overall cleanliness, the Prime Minister of India launched the Swachh Bharat Mission on 2 October, 2014. The two Sub-Missions, Swachh Bharat Mission (Gramin) and Swachh Bharat Mission (Urban), aim to achieve Swachh Bharat by 2019.  Swachh Bharat Mission (Gramin) envisages the improvement of the quality of life in rural India by promoting hygiene practices and making Gram Panchayats Open Defecation Free (ODF).

The SBM (G) objective is to motivate families and communities to adopt toilet use, eliminate open defecation and develop community managed systems for sustainable sanitation practices. Compared to the earlier sanitation flagship programs, the success yardstick for the Swachh Bharat Mission has been shifted from the mere construction of toilets to achieving ODF status- that is to move beyond the building of toilets and triggering change in people’s behaviour to adopt positive sanitation practices. To achieve this one of the key strategies of the mission has been to focus on social and behaviour change communication to trigger and nudge communities to demand toilets for themselves.

Since the launch of the flagship the Ministry’s efforts have focused on unique demand-driven approach - Community Approaches to Sanitation (CAS) – that places social and behaviour change at the centre of ODF status efforts.  Adopting lessons from several other globally practiced community based approaches, CAS encompasses the gamut of interventions that seek to achieve ODF communities through community driven leadership.

To ensure that skills and competencies of people involved in planning, designing and implementing communication interventions are enhanced and they have abilities to integrate these communication interventions with the overall programme delivery, MDWS with support of UNICEF has developed the CAS Training Package. The package is a set of tools to support orientation and capacity development of different levels of functionaries and stakeholders at national, state, district and sub-district levels for the effective implementation of SBM (G).

The package contains 4 modules and a facilitator’s guide:

One-day Senior Manager Orientation: designed for state-level Secretaries, Departmental Heads handling rural sanitation, District Magistrates/Collectors and heads of Zilla Parishads. The module can also be used for orienting Programme managers and implementers of national and international civil society organisations and other agencies working in the sanitation sector.

Two-day Mid-Level Manager Orientation: designed for mid-level managers involved in the planning, implementation and monitoring of SBM (G) programmes including district coordinators, block and Gram Panchayat (GP) level functionaries from different departments, Zilla Swachh Bharat Preraks and IEC consultants.

Five-day Community Facilitator Training: designed for frontline functionaries (Swachhagrahis and other frontline workers) on effective use of community approaches at the community level.

Three-day Master Trainer Programme: designed for potential and practicing trainers to become master trainers on CAS and support scale-up of capacity development interventions for the implementation of the SBM-G.

Facilitator Guide: designed as support aid for facilitators in the planning and implementation of the training programmes.

Along with developing national level standardised tools, the Ministry of Drinking Water and Sanitation also engaged with institutions experienced in working on these issues for facilitating capacity building and training of WASH sector personnel and key stakeholders. Key Resource Centres (KRC) have been empaneled at national and state level  to provide capacity building to a range of sector stakeholders including, PRIs, sector personnel like engineers, Block development officers, SBM (G) district coordinators, CSOs  etc. on a range of topics including social and behaviour change communication. The KRCs are identified based on track record of national standing experience, previous work and involvement in rural sanitation sector. One of the key selection criterion was to have experience in training of participatory approaches including CLTS or similar tools. They have been selected for a period of 5 years. Since their selection, representatives from all KRCs have been trained on CAS by MDWS and Development Partners.

Since its launch, SBM is moving at a fast rate with 13 states and UTs and 388 districts declaring themselves as ODF (as on end may 2018). Consequently, there are new emerging issues with regard to ODF sustainability (viz. operation and maintenance of toilets; retrofitting of defunct and incorrectly built toilets, faecal sludge management and Handwashing with soap) as well as ODF+ activities (viz. solid and liquid waste management, alternative financing mechanisms, Menstrual Hygiene Management).  As the CAS training package primarily focused on the achievement of ODF, there is now a need to update this national level tool to meet the requirements of ODF sustainability and ODF+ and strengthen capacities of the organisations (KRCs) to provide the need based resources to states and districts.

MDWS has requested UNICEF and World Bank to review and update the existing modules to meet this requirement. To fast track the process, World Bank will be updating the 5 day module while UNICEF will update the one and two day module the focus of which is on advocacy and IEC/BCC planning,  along with the facilitator guide.

Objective :

The purpose of this assignment is to review the CAS modules- one module, 2 day module, facilitator guide and update with key components of ODF S and ODF+ as agreed with MDWS

Duty station: New Delhi with travel to State Offices/Field as required

Essential Educational Qualifications & Professional Experience for Consultant

  • Master’s Degree in Social Sciences/Communication from a recognized University/Institution.
  • Minimum 10 years of experience of communication in the development sector. Experience in WASH sector and familiarity with MDWS flagship programme SBM (G) will be of added value.
  • Understanding of SBCC approaches and methods; principles of adult learning, participatory training methodologies; experience in Interpersonal Communication and community mobilization curriculum design.
  • Preferably have extensive experience in participatory training in the rural development sector with understanding of the pedagogy of training and curriculum development for the WASH sector, civil society and trainers of trainers. Relevant experience of working on development and review of SBCC communication training tools will be of added value.
  • Knowledge of CAS tools and facilitation skills
  • Ability to express clearly and concisely ideas and concepts in written and oral form.


Please submit your application through the online portal by 24:00 Hours Indian Standard Time on 16 July, 2018.


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