Digital Communication and Youth Engagement Officer

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About the Organization

UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence.

The world’s largest provider of vaccines, we support child health and nutrition, safe water and sanitation, quality education and skill building, HIV prevention and treatment for mothers and babies, and the protection of children and adolescents from violence and exploitation.

Job Description/Responsibilities

UNICEF India is keen to work with an enthusiastic, hardworking and determined National UN Volunteer to increase the reach and engagement of UReport in India. Under the direct supervision of the Programme Specialist (Innovation), the National UNV will undertake the following tasks to support the U-Report programme implementation:

Management of Social Media Accounts: (20%)

• Managing official U-Report India social media profiles on Instagram, Facebook, YouTube, LinkedIn, WhatsApp channel and X (formerly Twitter).
• Putting our regular social media posts on external and internal platforms to create a buzz and build brand image of U-Report India.
• Creating digital content such as banners, posters, posts, certificates and or leaflets using tools such as Canva etc.

Website & Newsletter Management: (20%)

• Managing U-Report India public-facing website (india.ureport.in) and ensuring every campaign is linked, and that content is updated regularly.
• Creating blogs and reports based on the ongoing/ concluded campaigns for the U-Report India and other websites.
• Managing U-Report India’s multi-lingual newsletter (unews.unicef.in) using website management software WIX, including content preparation and design, proof-reading etc.
• Managing T4D-related pages on the internal knowledge-sharing website (sharepoint.com) and keeping it updated with important posts and links.

Youth Engagement: (20%)

• Reaching out to young people either through existing cohorts on WhatsApp or through targeted U-Report broadcasts for participating in events, activities, discussions, competitions etc.
• Identifying talented and motivated young people for participating in focus group discussions and other face-to-face or virtual interactions for programme sections
• Engaging young people from across India as part of a Social Media Champion Team (SMCT) to develop social media and website assets for U-Report India.
• Conceptualising and implementing initiatives such as “Top U-Reporter” for motivating U-Reporters.

Partnership and Coordination: (20%)

• Contribute towards cultivating strategic relationships with UNCEF sections, U-Report Global teams, government agencies, international organizations, national institutions, non-governmental organizations (NGOs), civil society organizations (CSOs), and Project Management Units (PMUs).
• Identifying and attending appropriate virtual and physical events to promote U-Report awareness for collaboration and partnerships.
• Capacity building of partners through training, resource sharing etc.
• Continuously seeking opportunities to innovate and improve partnership strategies and processes with a “technology for innovation” mindset.

RapidPro Flow Configuration and Campaign Management: (15%)

• Creating flows for real-time monitoring campaigns using UNICEF’s flagship Digital Public Good (DPG) RapidPro; training and mentorship support will be provided.
• Coordinating with internal UNICEF sections and external partners for successful implementation of U-Report and RapidPro campaigns.
• Creating broadcast messages when a new campaign is launched and linking the same to the Rapidpro flows.
• Liaising with external 3rd party agencies as required, for e.g. translation agency, design agency, warehousing agency etc.
• Managing mail-room activities for sending out gifts/ incentives which includes obtaining list of winners, and putting them through an address collection flow, verifying address submitted by U-Reporters, facilitating consent forms, and liaising with UNICEF mail room colleagues.

Meta Ads Management: (5%)

• Managing META Ads using the AD Manager platform and customizing it specifically for chatbots to ensure promotional advertisements convert into new users. This includes creation, activation and deactivation of ad campaigns and allocating ad spend across various platforms such as Facebook, Instagram and WhatsApp.
• Explore addition/ new ad platforms that have youth appeal for maximizing user conversions.

Education Qualification/Required Skills & Experience

• Master degree or equivalent in Communications, Development Studies, Social Sciences, Marketing, Journalism, or a related field

Required experience

• 3 years of experience in communication and media domain for youth / community engagement;
• Experience with a high-level communications campaign across multiple mediums (including social networks and messaging platforms);
• Experience of digital and non-digital communication and marketing medium and best practices (workshops, articles, art, interviews, videos, chatbots, blogs, vlogs, digital influencers, and social media channels);
• Experience engaging with political structures, civil society pressure groups, and other channels of national influence will be an added advantage;
• Hands-on technical skills required to create quick digital content, such as GIFs, audio files, short videos, posters, FB pages, etc. using online tools;
• Proven ability to present and communicate new projects to a varied audience;
• Strong communication skills and the aptitude to handle competing messages and priorities with multiple audiences;
• Fluency in written and spoken English and Hindi is required;
• Ability to learn and adapt to using new digital platforms and tools;
• Ability to work in teams with diverse skills and programme focus.

Languages

• English, Level: Fluent, Required
• Hindi, Level: Fluent, Required

For more information please check the Link

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