Senior Associate – Social Media, Content, and Communication

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About the Organization

Janaagraha began as a movement to promote participatory democracy at the neighbourhood level. We soon discovered, however, that citizen participation alone was not enough.

Governments must also be equipped to deliver infrastructure and services, build their own capacity through training and technology, fully empower elected leaders, and ensure high standards of accountability and transparency.

Job Description

Janaagraha is looking for a Senior Associate – Social Media, Content, and Communication who will lead our digital presence and storytelling across social media platforms while supporting the Communication team in creating compelling content for various channels. The Senior Associate must have strong expertise in social media strategy and management, excellent written communication skills, and the ability to work independently while mentoring junior team members. They must also be passionate about urban governance and civic engagement, quick to respond to current events with posts and campaigns, and keen to explore new media innovations in communication.

Job Responsibilities

Social Media Management and Strategy:

• Develop and execute comprehensive social media strategies across Facebook, X, Instagram, LinkedIn, and YouTube to amplify Janaagraha’s mission and work.
• Create engaging social media content including posts, stories, reels, and campaigns that drive audience engagement and community building.
• Monitor and respond to social media trends/current events, track performance metrics, and provide regular analytics reports with actionable insights.
• Manage social media calendars, schedule posts, and ensure consistent brand voice across all platforms.
• Respond to comments, messages, and engage with followers to build an active online community.
• Collaborate with programme teams to identify and share compelling stories and insights on social media.

Content Creation and Communication:

• Develop content for various products such as emailers, annual reports, social media posts, videos, podcasts, etc.
• Create and copyedit content for the website and internal publications by liaising with internal programme teams and external partners and vendors.
• Lead copyediting for reports and papers with minimal supervision.
• Ensure standardisation of language and tone of voice across all collaterals to ensure brand consistency.
• Ensure adherence of the Janaagraha brand guidelines across all reports, papers, newsletters, emailers, social media posts, etc.
• Support programme teams in the development of event-related collaterals (such as invitations, web pages, emailers, etc).
• Manage vendor relationships for content creation and provide guidance on deliverables.
• Lead brainstorming sessions and contribute to the development and implementation of Janaagraha’s communication strategy.
• Mentor and guide junior team members on content creation and social media best practices.

Education Qualification/Required Skills & Experience

• A Post Graduate/Graduate degree in Communications, Media, Marketing, Digital Marketing or the disciplines of Urban Governance and Public Policy is preferred.
• 4 to 6 years of work experience in communications with at least 2-3 years focused on social media management.
• Proven track record of managing social media accounts for organisations, preferably in the non-profit or social impact sector.
• Experience with social media management tools, analytics platforms, and content creation software.

For more information please check the Link

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