Virtual Masterclass: Social and Behavior Change (SBC) – Understanding behavioral challenges and audiences to tailor more effective solutions (Batch 2)

Virtual Masterclass: Social and Behavior Change (SBC) – Understanding behavioral challenges and audiences to tailor more effective solutions (Batch 2)

Organization: Impact Academy by CSRBOX

Event Duration: 21 Sep. 2020 - 23 Sep. 2020

Apply By: 15 Sep 2020

Inviting NGO & CSR professionals, representatives from Social Enterprises and academics for a Virtual Masterclass on Social and Behavior Change (SBC) – Understanding behavioral challenges and audiences to tailor more effective solutions by Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP)

Dates: 21st, 22nd & 23rd September, 2020

Time: 4:00 PM to 6:30 PM (with 20 min. break)/Day

Duration: 2 Hrs. & 10 mins/day (Total 6.5 Hrs)

Registrations open.

Download brochure for full information

A good social development project is one that, at its core, aims at changing behavior. However, behavioral change is tricky, and for most managers, is the most challenging part of a project. A focus on people affected by the interventions, therefore, has to be at the front-and-center. This becomes key to long term and sustainable impact and success of the project.

At CSRBOX, we believe that human behavior needs to be understood in a much more nuanced way, for tailoring interventions to fit local conditions. This makes the interventions more responsive to the target group’s needs and hence helps increase the likelihood of changing behaviors in a sustainable manner.

With this, we have partnered with Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP) to curate a Masterclass focusing on the how-tos of social & behavior change.

The Masterclass

This short course is designed for policy makers, civil society, partner organizations and program implementers facing challenges that require changing human behavior and social norms. The key behavioral challenges behind a problem need to be correctly identified and better understood. The P-Process is a framework that can offer a step-by-step approach to designing, implementing and evaluating behavioral interventions. 

While the course will outline all the strategic steps involved in addressing a challenge through an SBC intervention (through the P-Process), it will take participants, in greater depth, through the process of identifying the behavioral challenges and then segmenting and profiling the relevant audience that needs to be addressed, while touching upon concepts of behavioral science and design thinking

For Whom

  • Professionals & managers working in NGOs and CSR departments
  • Social Enterprises
  • Students and academics

Topics Covered

  • P-Process framework
  • Audience segmentation and profiling
  • Creating a problem statement for intervention design
  • Some highlighted principles of behavioral science and design thinking

Learning Objectives

After completing this course, you will have:

  • Have basic understanding of the steps involved in strategically designing, implementing and evaluating a behavioral intervention to address a selected problem.
  • Be exposed to, and gain an introductory understanding of the concepts of behavioral science and design thinking as tools that can contribute to developing more successful approaches.



INR 3,540 all inclusive (till 6th September)

INR 4,720 all inclusive (from 7th September onwards)


USD 65+ 18% taxes (till 6th September)

USD 85+ 18% taxes (from 7th September onwards)

(For international payment, please get in touch with rakhi@csrbox.org)

Registration (Limited Seats)

Online Registration & Payment

For online registration and payment, click here. Early bird registration closes on 6th September, 2020.

Offline Registration & Payment by NEFT/Bank Transfer

To download the offline form, click here, and fill your details. Once completed please send the same along with payment receipt to rakhi@csrbox.org. All bank details are given in the downloadable offline form.

Key Trainers:

Uttara Bharath Kumar

Uttara Bharath Kumar has over 27 years of experience in the field of health communication and behavior change. 

Currently the Senior Social and Behavior Change (SBC) and Capacity Strengthening Advisor on the USAID Global SBC flagship program, Breakthrough ACTION, she has been with the Johns Hopkins University/Center for Communication Programs (CCP) since 1997, based in Baltimore, Zambia (11 years) and India. She is currently based in Chennai, providing regional technical expertise and support to programmes in Asia and Africa. 

She has led health communication programmes and initiatives globally involving multiple health issues including HIV/AIDS and STIs, maternal and child health, family planning, nutrition, malaria, tuberculosis and cancer. Some of the initiatives she spearheaded have won awards (The Red Ribbon Award 2006, Silver Medal at the New York Film Festival 2007, Africommnet Award for Best Multimedia Campaign in Africa, 2009).

She is an experienced trainer and has led as well as co-facilitated a number of Leadership in Strategic Communication (LSC) workshops globally on behalf of Johns Hopkins University’s Training and Capacity Strengthening Division. She has numerous conference presentations and publications to her credit, and has supported programmes in over 20 countries. 

She co-founded Nalamdana (Are You Well?), a Chennai-based health communication NGO, in 1993 with a seed grant from the Echoing Green Foundation and was its executive director until 1996. She continues to actively serve on Nalamdana's Board of Trustees in an honorary capacity and provides technical guidance and fundraising support to Nalamdana’s projects. 

Ms. Bharath Kumar has a Masters degree in Public Health from the John's Hopkins Bloomberg School of Public Health (Baltimore, USA) and a BA from Wellesley College. (Massachusetts, USA). She is fluent in English, Tamil and Hindi.


Sanjeeta Agnihotri

Sanjeeta Agnihotri works as the Deputy Director at the Center for Communication and Change India, sister organization of the Johns Hopkins Center for Communication Programs (CCP) which is part of the Johns Hopkins Bloomberg School of Public Health, a globally recognized premier health institution.

She is closely involved in managing and supporting CCC-I’s programs on a wide range of public health themes, such as AYSRH, family planning, disaster risk reduction, maternal and child health, non-communicable diseases (cancer prevention), tobacco control, immunization, RMNCH+A framework, risk communication patterns, etc. Here expertise lies in program management, social behaviour change communication (SBCC) and qualitative social research. 

Sanjeeta is also the workshop manager of the annual Leadership in Strategic Communication Workshop (LSCW), South Asia region and leads sessions on Human Centered Design and Behavioral Economics as well as the renowned social and behaviour change model the ‘P-process’.  

She is the focal point for Springboard India, an online platform for health communication practitioners in India to network, share and learn. In the process of launching and moving Springboard activities in India, she was involved with academic institutions, government departments, NGOs, development partners all over the country to build a case for knowledge sharing for health and communication in India. 

She holds a Master’s degree in Social work (specialization in Social Welfare) from Jamia Milia University and BA from Lady Shri Ram College for Women, Delhi University. 



Rakhi Lakhwani


Mobile: 8866796113

For any immediate escalations or to know more about the Impact Academy, please feel free to write to pooja@csrbox.org


Terms & Conditions

  1. Registration fee is non-refundable; however, nominee name can be changed.
  2. Once you submit the registration form along with the payment (online), you will receive the confirmation email within 2 working days. You will receive the details to access the online masterclass along with reading material latest by 18th September, 2020.






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