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JSW Paints launches ‘safe to paint’ program for contractor partners

By Ketchum Sampark

July 14, 2020

JSW Paints launches ‘safe to paint’ program for contractor partners

JSW Paints, part of the $12 billion JSW Group has taken the initiative to provide safety and sanitization training for its contractor partners across markets. In light of the heightened awareness towards hygiene and sanitization, the company sought to empower its partners under the Star Contractor Partners Program by conducting training modules on preparedness against COVID-19.

With economic activity steadily resuming post months of lockdown, adherence to safety practices by customer-facing partners such as painting contractors is crucial. The JSW Paints training module covers all precautions suggested by the World Health Organization (WHO) and Government of India regarding hand hygiene, respiratory hygiene and sanitization. The Company’s programme clearly defines the precautions that one needs to take while completing painting jobs at a customer’s site. 

According to Mr. A S Sundaresan, Joint MD and CEO of JSW Paints, Consumers depend on Contractors for painting safely! It is imperative to ensure safe painting practices in Consumer’s homes. We are training our Star Contractors as per WHO and Government of India guidelines. Through this thoughtful initiative we are making the contractor community aware about the importance of maintaining hygiene, adherence to safety practices and the sanitization necessary to ensure homes are safe. We are committed to providing consumers with a safe painting experience by ensuring that they have access to a trained & certified JSW Paints contractor.”

Adapting to the new normal, contractors have enthusiastically taken the training on a video call. Post the training, these contractors give a test through dedicated call centre operatives and receive a digital certificate based on their performance.

About JSW Paints: JSW Paints is part of the US$ 12 billion JSW Group. It complements JSW offerings in Steel & Cement in home building and care. JSW Paints aims to be a thoughtful paint company as it builds its Industrial Coatings & Decorative Paints business. JSW Paints Innovative & thoughtful disruptions aim to redefine and discover new ways in paints & painting. The company plans to achieve this with prime focus on emerging consumer needs, state-of-the-art-technology, execution excellence and focus on sustainability. JSW Paints as a brand aims to inspire consumers to Think Beautiful as Beautiful Thoughts make the World Beautiful.

For Further Information, Please Contact: JSW Group Corporate Communications

Frederick Castro, Mobile: +91 99206 65176, Email: frederick.castro@jsw.in

Mithun Roy, Mobile: +91 98190 00967, Email: mithun.roy@jsw.in

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