Vodafone Idea Foundation releases a Book of inspiring stories to promote financial literacy through its Jaadu Ginni Ka programme

• The special publication titled ‘Dreams and Journeys’ covers the inspiring stories of beneficiaries who are the agents of change
• The book has been compiled along with VIF’s partners - CSC and Learning Links Foundation
• Over the past three years, the Jaadu Ginni Ka programme has positively impacted over 1 crore people – almost half of them women, across the country

As part of the Government of India’s larger ‘Financial Inclusion’ vision, leading telecom operator, Vi has been driving the ‘Jaadu Ginni Ka’ programme through its CSR arm - Vodafone Idea Foundation, in association with Learning Links Foundation, and supported by CSC. The flagship program on financial literacy ‘Jaadu Ginni Ka’ is being undertaken in 45 districts of 19 states in the country. The program has already touched 1 crore Indians – more than half of them being women - enabling them with basic financial literacy skills.

A book titled ‘Dreams and Journeys’ put together by Vodafone Idea Foundation and CSC, covers inspiring stories of beneficiaries whose lives have been transformed through learning financial concepts on investments, financial planning, and digital financial tools through storytelling content format, featuring games and quizzes from the ‘Jaadu Ginni Ka’ programme.

The book was released by Mr. P. Balaji, Director, Vodafone Idea Foundation along with Dr. Dinesh Kumar Tyagi, Managing Director, CSC e-Governance Services India Ltd.; Ms. Nuriya Ansari, Managing Partner, Learning Links Foundation; Dr. Anjlee Prakash, Chairperson, Learning Links Foundation; and Ms. Diksha Chopra Senior Partner, Learning Links Foundation at an event in New Delhi today. The book launch event was attended by CSC Village Level Entrepreneurs, Jaadu Ginni Ka beneficiaries and project team members who have been instrumental in making this programme a huge success in the country.  

Talking at the event, Mr. P Balaji, Director, Vodafone Idea Foundation said, “Our flagship ‘Jaadu Ginni Ka’ programme is aimed at promoting inclusivity in the society and supporting the Government’s endeavour to boost financial literacy. It provides an innovative technology led learning solution empowering people with basic financial skills to help them in their daily lives. The initiative has positively impacted over 1 crore Indians across 19 states, half of them being women. Today, I am pleased to release the book ‘Dreams and Journeys’, a compilation of real-life stories of agents of age, which will surely inspire many more citizens to adopt financial literacy skills for a better future for themselves, thereby contributing to nation building. We stay committed to continue reaching out to more communities through our association with CSC Academy and partners such as Learning Links Foundation.”

Ms. Nuriya, Managing Partner, Learning Links Foundation said “In the journey of ‘Jaadu Ginni Ka’, women beneficiaries have been the integral part and we’ve seen great impact in their lives with financial awareness. We are thankful to our partners Vodafone Idea Foundation and CSC Academy for all their support.”

About Jaadu Ginni Ka Program       

Jaadu Ginni Ka program comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc. that can significantly help underserved sections of the society. Developed in consultation with leading financial experts, Jaadu Ginni Ka content is published in 10 Indian languages and is been implemented in the 15 states of the country. The content of the program is also available as a free app ‘SamVaad’ for Android users.

Today’s event is an outcome of a collaboration between Learning Links Foundation and the CSC Academy to support Vodafone-Idea’s CSR initiative. With the national launch of Gali-Gali, Gaon-Gaon, the program will promote digital and financial literacy through mobile PMGDISHA vans in two Districts (mutually agreed by Vodafone and CSC) of Bihar, Gujarat, Karnataka, Maharashtra, Odisha, Rajasthan and Uttar Pradesh respectively.

About Vodafone Idea Foundation

Vodafone Idea Foundation, the CSR arm of Vodafone Idea Limited, believes that our mobile communications technologies can address some of the most pressing humanitarian challenges and our responsibility is to utilize our innovative mobile technology in mobilizing social change and improving people’s lives. The Foundation focuses on addressing challenges relating to agriculture, education, health, equality and access. We are committed to enable people and technology to drive innovation, disseminate knowledge, and create shared value to improve lives. We work in partnership with key charities, development agencies and the community to drive social change on a large scale in India.

About Learning Links Foundation

Learning Links Foundation is a non-profit organisation dedicated to enhancing the quality of education, promoting innovation and developing future ready citizens. We promote skill development, inspire innovation and build entrepreneurial acumen with a vision towards driving economic growth.

We believe in building a society that is responsive to encouraging personal empowerment through skill development initiative and training infrastructure for the innovation and growth of the country. Our Financial Literacy program provide need-aligned development of society with financial skills for self-reliance, personal empowerment and productive participation in society.

Our aim is to partner closely with a diverse range of institutions and organisations to develop and assist strategies that address effective low cost training and support on entrepreneurship and business development in vulnerable and under developed communities.

About CSC

CSC e-Governance Services India Limited, a Special Purpose Vehicle, has been set up by the Ministry of Electronics & IT under the Companies Act, 1956 to oversee implementation of the CSC scheme. CSC SPV provides a centralized collaborative framework for delivery of services to citizens through CSCs, besides ensuring systemic viability and sustainability of the Scheme.

The vision of CSC is to develop CSCs as a reliable and ubiquitous IT-enabled network of citizen service points connecting local population with government departments, business establishments, banks, insurance companies and educational institutions, with an impact on primary, secondary and tertiary sectors of the country’s economy.