Applications Invited for PepsiCo Greenhouse Collaborative Accelerator 2021

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About the Organization:

PepsiCo is one of the world’s leading food and beverage companies serving more than 200 countries and territories around the world. PepsiCo is also celebrated for their commitment to doing business the right way, integrating Purpose into their business strategy. In 2019, they adopted a new vision: to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

PepsiCo Greenhouse Collaborative Accelerator

PepsiCo has launched an open call for entrepreneurs to take part in the PepsiCo Greenhouse Accelerator, a collaborative mentor-led program designed to nurture the growth of emerging purpose-driven health and wellness companies in the food and beverage sector.

Ten companies will be chosen and will receive a $20,000 grant as well as entry into the 6-month incubator program. Along with the funding, the selected entrepreneurs will benefit from the assistance of PepsiCo experts in areas such as brand optimization, product development, supply chain management, customer acquisition and distribution. The program will also address critical early-stage business issues like business planning, corporate structuring and fundraising.

At the end of the program, one company will be granted an additional $100,000 to support further growth. In accepting the $100,000 grant, the winner will agree to grant PepsiCo exclusive rights for a period of six months to discuss the possibility of an equity investment on mutually agreed terms.

The PepsiCo Greenhouse Accelerator program is part of PepsiCo’s commitment to encouraging open innovation and to collaborating with the entrepreneurs and innovators that are helping to shape the food and beverage industry.

Eligibility

• The program is open to food & beverage, ingredient, technology & service entrepreneurs with a market-ready health and wellness product.
• The product should be a viable proof of concept with in-market results & validation and not be in direct or indirect competition with PepsiCo or any of its products.
• The program is open to companies and individuals aged 18 or over at the date of entry.
• Immediate family members (regardless of where they reside) and/or persons living in the same household, whether or not related, of employees of PepsiCo, Inc, its parent, subsidiaries, affiliates, and advertising and promotion agencies and any third party companies associated with the program are not eligible to participate.

Selection criteria:

An external 3rd party will review all submissions and our selection committee will choose finalists based on the following criteria:

• Ingredient and product qualities: based on nutrient profile, potential health claims, science-based efficacy, GRAS status, clean label, cultural and lifestyle relevance, and other factors that appeal to consumers as they age
• A clear focus on consumer health and personalized nutrition: including wellness, better-for-you foods and beverages, as well as aspects of healthy aging, such as immunology, digestive health, vitality, mobility, brain/cognition health, stress and mood management/sleep
• Technologies and services, such as wearables and diagnostic methods to inform and enable wellness management and healthier aging lifestyles
• Scalability of business model
• Uniqueness in the market
• Have a clear go-to-market strategy and plan for sustained in-market execution
• Balanced gender and ethnic diversity

Deadline: December 7, 2020

Email: info@greenhouseaccelerator.com

For more information please check the Link