Inviting EOIs from Non-Profits Organizations for EkNaam Campaign

The involvement of women in the workforce empowers the women and the community. In India, the participation of women in the labour market is extremely low with the total workforce participation rate of women being 25.5% (Census 2011). Women are deterred from entering the workforce because of the lack of economic incentive, access to opportunity, patriarchal system and an encouraging ecosystem.

 

Ek Naam Campaign

To encourage the participation of the women in the workforce, Apollo Tyres initiated the EK Naam Campaign in 2019. As the name suggests, the campaign celebrates the success of 08 women achievers, who are the Change Agents selected on the criteria of their intervention in the community by way of providing further livelihood opportunities to more women or by bringing social change in their community. It will be our third Edition of the EkNaam Campaign.

This year theme for International Women’s Day is #ChoosetoChallenge- This year's theme is based on women who decided to challenge societal norms, came out from their own fears and venture out in the male-dominated society and helped in bringing a change in the society in their own small ways.

Under this campaign, 08 women achievers will be identified based on predefined selection criteria. Based on the criteria 08 success stories will be finalised and demonstrated on various social media platforms; followed by a virtual award ceremony in March 2021 to observe International Women’s Day.

Social Media Campaign

There are 8 weeks from January to February, and each week one story of a beneficiary will be showcased with her journey till now, and how it has made a significant impact in the community giving her name and identity. This links to the theme of the campaign #EkNaam… 

 

Virtual Award Ceremony

At the end of 8 weeks, on the 4th or 5th of March 2021, an event will be held virtually, where all 8 beneficiaries will participate and share their learning and experiences. The format of the event will be for about 2 hours including the award ceremony, beneficiary interaction and panel discussion.

 

AIM of the campaign: 

Ek Naam 2021 is to identify, acknowledge, encourage, inspire and felicitate the outstanding leadership and achievements exhibited by women through various interventions and innovations.

ILC and CSRBOX have partnered with ATF for outreach and process partners for selecting the women who are bringing the change in the society and who have out performed themselves in the various fields.

 

ApolloTyre Foundation

Apollo Tyres, being conscious of the triple bottom line imperative (People, Planet and Profit) for Sustainability, has developed a CSR framework by identifying and prioritising its key stakeholders. The CSR activities are implemented through Apollo Tyres Foundation, registered in 2008. The CSR initiatives of the organisation are in two themes Environment and Social (which has health and community development). Within the themes, there are 4 core areas of work: Healthcare Programme for Trucking Community, Solid Waste Management and Sanitation, Livelihood for Underprivileged Women and Biodiversity Conservation.

 

Apollo Tyers’ Livelihood Initiative

The organisation has initiated a programme, Navya, to support the livelihood needs of underprivileged rural women by providing them income generation opportunities at their doorsteps.

Women are trained in agriculture and non-agriculture activities for income generation. Various capacity building sessions are being taken up to build the core strength of the beneficiaries. Trained women are further linked with financial institutions for credit support to start their enterprise and market linkages are also established to promote the business of the women. The Programme also provide linkage with various government schemes for the social and economic upliftment of the beneficiaries.

 

CSRBOX

CSRBOX is India’s leading CSR knowledge and impact intelligence driven partnerships platform for the development community. At CSRBOX, we are committed to the idea of advancing social impact and change. Whether you are a Donor agency looking to invest in transformative and sustainable projects or an implementation leader dedicated to accomplish your organisation’s goals, CSRBOX can help you achieve your objectives. With years of experience in working on social development projects with nonprofits, corporate and social enterprises, we excel in catalyzing the vibrant social transformation movement in India by driving collaborations and partnerships for good. With research, strategy and designing tailored programs in the CSR ecosystem, we help our clients solve their most challenging issues.

 

India Livelihoods Collective

India Livelihoods Collective (ILC) is a collaborative platform to bring together India's key players in livelihoods and employability ecosystems. It's a confluence of partners with purpose. A purpose to connect, collaborate and amplify impacts. We are a collective of businesses, CSR foundations, advisory firms, social impact investors, philanthropies, think-tanks, academic institutions, innovators and non-profits. The India Livelihood Collective (ILC) is India’s first non-financial and non-funding commitment based collaborative platform to leverage cross-sectoral expertise of organizations, enable collective action towards the creation of sustainable and local livelihoods avenues in India. ILC and ATF are working together to provide livelihoods CSR projects that reach the target audience .

 

Evaluation Process

• The nominations are open to all women achievers from non-profits organisations working in any capacity
• Women achievers necessarily covered under the program of respective organisation
• Each organisation can submit a maximum of 2 entries showcasing the success story of the rural underprivileged women
• The decision of the selection committee is final, and no correspondence will be entertained
• Each story needs to be supported by individual relevant supportive documents. The documents must be titled clearly as per the selection criteria
• Shortlisted entries will be asked to furnish good high-resolution pictures and 2-minute small video showcasing the journey and achievement of the women

 

Selection CriteriaMandatory Qualities:

• The applicant should be associated with nominee organisation with a minimum of 2 years
• No. of women impacted/inspired from the nominee.
• She could be an entrepreneur, or her contribution should have changed the lives of minimum two or more individuals This could be economic upliftment, creating or arranging and infrastructure support in the community, resolving some social issues like dowry, domestic violence etc
• Source of inspiration to others: motivated or inspired other individuals to adopt the Change
• Some innovations used (Adoption of any new technology, low-cost idea for expansion of rural livelihood OR solving any community issue)

 

Likely to have qualities

• Leadership quality: Either a leader of any employment unit or lead the social/community movement
• Holistic Development: Participation in the family decision-making process, involved in income generation, created assets with her own income, created her own identity
• Linked individuals with government schemes, or brought change in the community with the help of government support
• Received any recognition from NGO/Panchayat/Corporate/Government/Educational Institution etc

 

Contact details

Ms Shivani Mehrotra

Apollo Tyre Foundation

Group Manager, Corporate Social Responsibility

shivani.Mehrotra@apollotyres.com 

+91 124 2721164

 

Ms Kusum Yadav

India Livelihoods Collective

Project Associate

kusum@csrbox.org 

Contact: +917208793511

 

To apply, click here

Tags Women Empowerment