RFP Invited for Quarterly Periodical for Girls Education Program - GUPSHUP

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RFP - Quarterly Periodical for Girls Education Program – GUPSHUP Room to Read India

About the Organization:

Room to Read is a global organization transforming the lives of millions of children in low-income communities by focusing on literacy and gender equality in education. They work in collaboration with local communities, partner organizations, and governments to develop literacy skills and a habit of reading among primary school children and ensure girls can complete secondary school with the skills necessary to negotiate key life decisions.

About the Assignment:

GupShup is a Hindi periodical for adolescent boys and girls in the ages of 11-18. It is an interactive reading material with an aim to foster and encourage reading as a habit and lifelong passion. It covers a range of topics from current affairs to sports, news, views, stories, historical facts, interesting anecdotes, health tips, great achievers and role models and a section dedicated to contributions from children. Incorporating children’s contribution is the most important aspect of periodical and we aim to receive entries from adolescents to be published into the upcoming GupShup editions.

The Girls’ Education Program aims to publish 4 such periodicals (junior and senior version) in a year. Although the GEP is a program specifically designed for girls, this periodical is designed for girls and boys both– their reading and engagement with the text. The junior version caters to the boys and girls between 11-14 years and the senior version to that between 15-18 years (from GEP states, except Andhra Pradesh and Telangana).

Scope of Work:

Conceptualization:

The consultant will be expected to conceptualize 4 junior and 4 senior issues of Periodical during the year.The GUPSHUP will be developed in line with the proposed themes agreed between Room to Read and the consultant. This theme may be conceptualized in discussion with the consultant and the consultant may also be required to give his/her input in identifying themes which will be relevant for both the girls and boys and will be instrumental in developing an understanding and commitment towards gender equality amongst the readers. Each GupShup to have an array of reading and interactive materials like news, articles, puzzles, games, etc.

Content Development:

• The consultant is expected to create, develop and write the finalized relevant content in form of narrative, story lines or any other relevant form of the periodical, sort the letters received from the readers and type them for it to be a part of the Periodical. The consultant will create content for each section that will be finalized in consultation with RtR.
• The content should be gender transformational in a way that it should enable the readers to envision and visualize a gender equal world and go beyond gender stereotyping – to help them realize their own potential. The consultant will undertake content and copy editing and proof reading ensuring that the content is error free, relevant and is aligned to the GEP mandate and vision.
• The final designed version/dummy copy of the periodical will be checked and edited by the Consultant and necessary changes will be made by the consultant for printing as well as for online circulation in jpeg and pdf formats.

Design and Illustrations:

• The consultant will be responsible for high quality designing and laying out 4 Periodicals in a reader-friendly, creative, appealing and innovative manner and placing illustrations or photographs wherever appropriate, required and expected in a fun, interactive and adolescent friendly manner.
• The consultant will also be responsible for formatting and layout of the text including making text editions once the layout is done
• The consultant/firm is expected to conceptualize the ideas for the illustration that supplements the content and should be able to contribute to visualizations of gender equality and help in moving away from gender stereotyping, child friendly and depict the Gupshup Mascots.
• The illustrations will be shared to the RtR point person and he/she will have the authority to approve the final illustrations.
• Preparing a print ready file of each Periodical. Designing and formatting will be in line with Room to Read’s branding guidelines.

Key Deliverables:

• Post the conceptualization exercise, the consultant/ firm will share a one pager note/ illustrative demo/ visual document of the envisioned final copy of the periodical for further discussion and finalization of the document.
• Final written and designed content of 4 junior and 4 senior issues of Periodical in Hindi proofread, typed, print ready and online versions and approved by RtR. The Hindi should be simple or easily understandable. Administrative Hindi should be avoided.
• Raw data i.e. All the entries, photographs and reference material used in the periodical   to be handed over to RtR
• The number of illustrations may vary as per the content of the periodicals and these illustrations must go along with the text.
• The Consultant will share the final print ready version of the periodicals both in PDF and Open File (editable) in a CD and/or over mail  to Room to Read. The print ready versionand the online file  shoud be of 9"x14" (Height x Width) page size
• In case of any changes post the sharing of the final print ready version with the Printer (by RtR), the consultant/ firm might need to do all the edits and/ or changes in the format/ designing/ illustraitons etc.

The consultant will need to provide services to complete all the above tasks in a given timeframe as outlined in this ToR and as will be mutually agreed to during the contract finalization. The consultant will be expected to ideate on the kinds of material that can be created / put together and come to a final list in consultation and agreement with the point person at RtR. The qualities of the final product and the timely submission of outputs will be the key performance indicators.

The consultant will be expected to collect all the material that RtR will provide from RtR office premises. The consultant will also be required to come to office 2-3 times for each issue as and when requested by RtR point person if there arise conditions for further discussions on the content/design /illustration or any other.

Contributions from RtR:

• Provide entries received from the field, when applicable.
• Support in finalizing the designing and illustrations.
• Monitor the assignment
• Review, comment and approve the deliverables.

Note: For all of the above-mentioned scope of work there will be a minimum of 3-4 rounds of feedbacks and suggestions that will come from Room to Read and the consultant should be open to that.

Experiences Needed for Assignment:

• Professional Consultant / firm with demonstrated experience in creating innovative content development relating to children, girl’s education and development issues.
• Knowledge and work experience on content development using innovative ways.
• Knowledge of current happenings on issues related to Girls Education, Life Skills education; and Family, School and Community engagement methods.
• Demonstrated experience in design and illustration of materials related to children, girl’s education and development issues.
• Creativity and innovation is a must.
• Ability to work independently and to meet the given deadlines and adhere to the RtR guidelines.
• Excellent in easy daily spoken Hindi.

Duration:

The duration of the contract is from 15th February 2021 to 30th September 2021. However, RtR can terminate the agreement if the consultant is unable to revert on set timelines or the assignment is not up to mark as per then RtR expectations.

Payment:

Payment will be done per the payment plan which would be shared in the agreement letter. For any local conveyance relating to the meetings between the consultant and Room to Read if the consultant is called for a meeting, the local conveyance will be borne by RtR and will require an approval from the RtR point person.

How to Apply:

Technical Proposals are invited from the interested individual/s/organization/s for the above assignment and the last date for submitting this is 28th January 2021 on the email address mentioned as: Procurement.India@roomtoread.org

Along with the proposal, please submit -

• A blueprint of Demo newsletter on the theme of “Home Study during Covid induced school lockdown” based on the aforesaid content and illustrations along with design. The demo newsletter should be original in nature.
• Please do share any previous work experience in terms of any reading or designed materials and illustrations along with the proposal.
• PLEASE DO NOT SEND ANY FINANCIALS/COSTING AS OF NOW

While submitting the proposal, please make sure you write “Proposal for GUPSHUP Development” in the subject line.

*Proposal received after the prescribed deadline will not be considered.

The TDS will be applicable on the consultancy fee. The payment would be done at the completion of work for each newsletter as per the mentioned milestones.

You are requested to kindly submit the Technical Proposals only. The demo newsletter could be attached along with the proposal.

Please attach the CV of the consultant. All consultants/organization will be expected to sign and abide the child protection policy of Room to Read.

NOTE: PLEASE DO NOT SEND ANY FINANCIALS/COSTING AS OF NOW.