RFQ invited for Development of Multimedia Campaigns and Creatives

RFP invited for “Development of multimedia campaigns and creatives for Positively Influencing Perceptions around the Value of Women and Girls”.

About UNFPA

UNFPA, the United Nations Population Fund (UNFPA), is an international development agency that works to deliver a world where every pregnancy is wanted, every child birth is safe and every young person’s potential is fulfilled.

UNFPA is the lead UN agency that expands the possibilities for women and young people to lead healthy sexual and reproductive lives. To read more about UNFPA, please go to: UNFPA about us

Terms of Reference (ToR)

i. Background:

UNFPA’s 9th Country Programme Cycle in India (2018 – 2022) focuses on addressing harmful practices such as gender-biased sex selection and child marriage, and gender based violence (GBV); empowering young people with the life-skills and information they need to lead healthy and empowered lives; ensuring universal access to high quality sexual and reproductive health and rights; and using population data to maximize the demographic dividend.

UNFPA’s programme on ending son preference is based on a series of intervention strategies designed to contribute to advancing gender equality and addressing the underlying structural inequalities and social norms. The programme is based on collaboration with the Ministries of Health, Women and Child Development, NITI Aayog, the Census office, state governments, and with local and regional experts.

UNFPA supports training of the judiciary, administration, medical community, media, and civil society.

UNFPA’s efforts focus on building evidence for effective policy action. UNFPA also supports global, regional and south–south initiatives to address the issue of gender-biased sex selection in other countries having adverse sex ratios.

Objective:

The purpose of this assignment is to support engagement with multimedia platforms for developing and running campaigns related to enhancing the value of women and girls.

Key Skills, Technical Background and Experience Required

• The potential agency should have expertise of engaging multimedia platforms. The agency should have proven record of running social media campaigns
• Prior experience in identifying and engaging influencers is desirable

The deadline for submission of questions is Friday, February 14, 2020, 1700 hours IST.

To download the full ToR, click here

Tags Women Empowerment Social Change Others