Behavior Change Communication (BCC) Specialist

Behavior Change Communication (BCC) Specialist

Organization: National Institute of Rural Development and Panchayati Raj

Apply By: 25 May 2022

Location: New Delhi(Delhi)

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About the Organization

The National Institute of Rural Development and Panchayati Raj (NIRD&PR), an autonomous organisation under the Union Ministry of Rural Development, is a premier national centre of excellence in rural development and Panchayati Raj. Recognized internationally as one of the UN-ESCAP Centres of Excellence, it builds capacities of rural development functionaries, elected representatives of PRIs, bankers, NGOs and other stakeholders through inter-related activities of training, research and consultancy. The Institute is located in the historic city of Hyderabad in Telangana state. The NIRD&PR celebrated its Golden Jubilee Year of establishment in 2008. In addition to the main campus at Hyderabad, this Institute has North-Eastern Regional Centre at Guwahati, Assam to meet the NE-regional needs.

Job Description

  • Develop a master MoRD IEC Annual Action Plan by hand-holding all PDs to formulate their IEC Annual Action Plan for the entire year and supervise them to ensure the plan is adhered to
  • Support and guide PDs in formulating communication interventions with a behavior change focus, helping them in TG selection, identifying right media vehicles to deploy the said interventions
  •  Offering guidance to PDs in developing insightful and customized communication solutions as well as supervising that the communication strategy is followed before being developed by communication agency
  • Liaison with DAVP/NFDC to brief on the media addressable population and then finalizing the media plan for various media vehicles post vetting the proposed plan
  • Oversee communication agency selection as needed by different PDs and guide them basis setting the right agency qualification criteria as per the intervention needed
  •  Evaluate all PD campaigns through an impact analysis on collaboration with research agencies that may be identified and selected as needed
  • Overall, ensure that all PDs plan and execute enough communication to give their schemes as well as MoRD high visibility and recall amongst the right target audiences

Education Qualification/Required Skills & Experience

  • Must be a postgraduate degree/ diploma holder in Management/ Communications


  • Essential: 8-9 years of work experience in leading network agencies, with exposure to wide range of product and service categories
  • Desirable: Development sector experience, especially with focus on rural programmes and end users will be a definite advantage


175,000 INR

How to apply

For more information please check the Link





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