Applications Invited for Ayushman Bharat Start-up Grand Challenge

Applications Invited for Ayushman Bharat Start-up Grand Challenge

Organization: National Health Authority (NHA)

Event Duration: 13 Nov. 2019 - 18 Nov. 2019

Apply By: 18 Nov 2019

About the Organization:

National Health Authority is the apex body responsible for implementing India’s flagship public health insurance/assurance scheme ‘Ayushman Bharat Pradhan Mantri Jan Arogya Yojana’. NHA has been set-up to implement the PM-JAY at the national level. An attached office of the Ministry of health and Family Welfare with full functional autonomy, NHA is governed by a Governing Board chaired by the Union Minister for Health and Family Welfare.

About Ayushman Bharat Start-Up Grand Challenge:

Ayushman Bharat PMJAY Start-Up Grand Challenge is a call to action for the Indian start-up community to generate cutting-edge solutions for supporting the National Health Authority towards more effective implementation of Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) and empowering 500 million people to gain access to affordable healthcare. It is a unique, first-of-its-kind opportunity for start-ups to be a critical participant and stakeholder in implementing AB-PMJAY, the largest government-funded health assurance scheme in the world.


  • Harness and leverage innovation of home-grown start-ups in solving some of the key implementation challenges of AB-PMJAY
  • Bolster the ecosystem of AB-PMJAY and the larger healthcare sector of the country through technology-led, low-cost efficiencies of home-gown start-ups
  • Empower beneficiaries through quality, affordable and safe healthcare
  • Identify, recognize, reward and support best-in-class healthcare/med-tech start-ups to commercialize and scale-up their products/services
  • Give a fillip to private sector investment in the healthcare sector through mainstreaming and scale-up of start-ups
  • Strengthen startup – industry - government connect to support breakthrough innovations in healthcare.


To apply, start-ups must meet the below eligibility criteria:

  • Start-ups as per definition set by Department for the Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India and Start-ups recognized by DPIIT.
  • Innovative product/service that has showcased some measurable impact potential. For TRL level information, please click here.
  • The innovation must address one of the problem statements as highlighted under the Ayushman Bharat PM-JAY Start-Up Grand Challenge.
  • In case of medical technology (bio-medical) device start-ups, the product or service must be of Technology Readiness Level (TRL) 5 level and above as specified by BIRAC and should have CDSCO/FDA/CE or equivalent certification.

Indicative Sectors:

Start-ups aiming to improve operational efficiency of service delivery of AB-PMJAY and having applicability in healthcare market can apply from any of the following sectors:

  • Bio-medical devices
  • Digital health (Analytics, IT & ITeS for Fraud Control, Privacy and Data Security etc.)
  • Health communications (Information, Education and Awareness generation)
  • Hospital services and hospital management
  • Medical workforce training and capacity building
  • Quality assurance of service providers

Evaluation & Selection Criteria:

  • Innovation: The product/service should be innovative and aim to provide low-cost efficient and high-quality solutions. IP information in the form of patents, copyright etc. should be mentioned by the startup, wherever applicable.
  • Applicability: The innovation should demonstrate applicability and business viability and address a specific implementation challenge.
  • Scalability: The start-up should have a scale-able business plan and demonstrate the potential for commercialization.
  • Sustainability: The innovation should show potential for long-term use in a low-cost, affordable way.
  • Leadership: The founding or leadership team should be relevant to the business and should demonstrate knowledge, capability and passion to drive a thriving business while solving the problem at hand.


Fiscal Incentives

  • Cash Prizes: Cash Prizes to all Winners

Non-Fiscal Incentives

  • Opportunities for testing and validation: Get quick access to top notch healthcare providers for conducting pilots, testing and validation opportunities.
  • Technology development and refinement: Get connected with top institutions in healthcare and allied sectors for technology development, refinement, and manufacturing support.
  • Procurement: Get public procurement support for startup products and services.
  • Work with State Governments: Support state governments in implementation of AB-PMJAY
  • Mentorship: Get mentorship from top healthcare corporates for adoption and business scale-up
  • Funding: Get connected with funders for commercialization and/or scale-up of product/service.

Last date to submit applications to the Ayushman Bharat PM-JAY Start-up Grand Challenge has been extended to 18th November 2019, 5 PM.

For more details, visit the Ayushman Bharat PM-JAY Start-up Grand Challenge website. For specific application-related queries, please write to us at sgc@nhaindia.in

For more information please check the Link


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