Manager, Communications and PR - SHOPS Plus India

Manager, Communications and PR - SHOPS Plus India

Organization: Abt Associates

Apply By: 20 May 2019

Location: New Delhi(Delhi)

Organization Overview

The International Development Division focuses on improving the lives and economic well-being of people in lower and middle-income countries. We command technical expertise in health, agriculture, climate change, food security and governance—as well as in international evaluation. Our multi-layered health portfolio includes policy, health promotion and disease prevention, health finance, and health systems management. In partnership with government clients and local experts, our high-quality programs in Africa, Asia, Latin America, and the Middle East are known for impact and innovation.


The Sustaining Health Outcomes through the Private Sector (SHOPS) Plus project in India is a four year (May 2016 – September 2020) initiative to increase the use of family planning (FP), maternal, neonatal and child health (MNCH) and tuberculosis (TB) treatment products and services among the urban poor by harnessing the potential of the private sector and catalyzing public-private engagement in nine states: Assam, Chhattisgarh, Delhi, Jharkhand, Madhya Pradesh, Odisha, Rajasthan, Uttarakhand and Uttar Pradesh. The project is implementing evidence-based interventions to change behaviors of beneficiaries and public sector health care providers using four approaches:

  • An integrated media platform for targeted messaging through diverse channels
  • Workplace interventions to sustainably reach underserved youth populations
  • Engagement among private and public sector networks to amplify messaging   
  • Developing and testing innovations including  technology-based systems to improve quality of service provision and chatbots for FP counseling

SHOPS Plus India is seeking a Manager, Communications and PR who will be responsible for development, management, and providing technical oversight of a persuasive communications and PR strategy and plan targeting the urban poor consumer for four of the project’s components:

  • addressing the unmet need of young married couples
  • adoption of safer sex practices among unmarried youth
  • improving diarrhea management practices among caregivers of children under five
  • improving TB control and care through social and behavior change communications support to Central TB Division and through leveraging NUHM’s platform and tuberculosis

S/he will ensure that messages to key audiences are disseminated through focused communication and PR campaigns to create desired project outcomes. S/he will work in sync with the Manager- Communications - Mass Media, Manager-Communications- New Media to ensure seamless execution of the overall communication objectives. S/he will closely work with the project’s technical, operations and research teams to ensure the roll out of the communications and PR plans and related technical integrity of the project.

Key Roles and Responsibilities

  • Assist the Director, Communications, in developing an integrated communications and PR strategy for the four project components that promotes project messages
  • Work closely with the creative agency to create communication campaigns across the project’s components
  • Work with Manager-Communications (mass media) and Manager-Communications (new media)  to translate the overarching communications campaign idea into communications and PR strategy and activities
  • The PR components include media monitoring, media management, PR stories, crisis management, etc.
  • Along with the Director- Communications and Director- Research, cull out research insights and translate them into briefing documents for the creative and PR agencies
  • Undertake field visits to gain consumer insights
  • Serve as an overall champion for the implementation of the communications and PR strategy and plan for the four project components
  • Assist in developing an annual work plan for communications and PR
  • Design and implement communications and PR campaigns through traditional media platforms, to address key barriers to the demand for family planning, child health and tuberculosis products and services
  • Implement an integrated communications and PR plan that promotes project messages through diverse platforms and achieves the objectives of the project
  • Write articles, digital posts, newsletter, case studies, etc. for the SHOPS Plus project. Write success stories for internal and external publications
  • Oversee news, multi-media, e-communications, editorial, publishing, information management and technology functions. Ensure consistent and coherent corporate and editorial style across all outputs including media and audiovisual material, publications, documentation, action and internal materials
  • Keep an organized database of photos (including source of the photos, due credit, etc.) and manage other print needs

Tracking and evaluation

  • Track communications and PR activities against plan and budget
  • Work with the creative and PR agency to have relevant reporting formats to track performance
  • Work closely with different teams
  • Director- Operations –Ensure synergies in the activities between the PR and activation agency managed by the SHOPS Plus Operations team
  • Director-Partnerships  -to ideate and contribute ideas for forging partnerships along with the PR agency
  • Selected PR agency - Work closely with this agency to ensure the strategy, planning and implementation of the activities are implemented smoothly and timely
  • Along with Managers- Communications (mass media and new media), drive relevant conversations between the creative agency/digital agency and the PR agency to ensure synergies of thought process, strategy and to ensure smooth coordination and implementation
  • Work along with Director TB on production related activities for TB component
  • Liaise with Abt Corporate Communications and other SHOPS Plus communications staff
  • Other site office technical specialists and staff, as required

Preferred Skills / Prerequisites

  • Graduate/post-graduate (preferably marketing and communication) with  6 -12 years of experience in communications/PR
  • Excellent command over written and spoken English and working knowledge of Hindi is essential
  • Fluency in writing in English
  • Expertise in communication and PR campaigns implementation using variety of channels
  • Possess the ability to independently plan and execute complex tasks while addressing daily management details and remain organized and focused on long-term deadlines and strategy
  • Experience related to youth (18-29 years). Experience in engaging youth and deploying human centered design approaches
  • Experience of working with a creative/PR agency
  • Candidate should be able to work with cross-functional teams and external agencies
  • Possess the ability to influence decision-making
  • Public health expertise is preferred, though not essential
  • Willingness to travel to field locations. Frequency to be self-determined and will increase during activation roll out in field locations
  • Word and PowerPoint skills

Minimum Qualifications

(6+) years of experience and a master degree OR the equivalent combination of education and experience


How to apply

For more information please check the Link


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