Strategic Lead - Design and Visualisation

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About the Organization

ImpactNITI Policy Lab is a strategic advisory firm specializing in transformative governance. We partner with public sector organizations to navigate complex policy challenges by integrating data-driven insights with on-the-ground political and social realities. Our core purpose is to architect and implement sustainable change by bridging the disconnect between policy design and community needs.

Job Description

To design, implement, and govern a high-impact, multi-lingual communication strategy focused on citizen engagement, public trust-building, and scheme adoption across 36 districts. This role drives the public interface and success metrics of the CMGSCAC network.

Job Responsibilities

• Public Outreach Strategy: Lead the development of the 5-year state-wide communication plan, incorporating regional dialects and local cultural sensitivities for maximum penetration and measured impact.
• Stakeholder Coordination: Act as the primary liaison for all communication matters between the CMGSCAC, the CMO's communications wing, Directorate General of Information and Public Relations (DGIPR), and external media.
• Content and Campaign Governance: Oversee the creation and deployment of high-quality, standardized content across all digital, print, and social media channels, ensuring consistent messaging and brand integrity.
• Performance Monitoring: Establish key metrics (KPIs) for campaign reach and conversion (scheme adoption) and provide regular performance analysis to the Central Core Team.
• Field Capacity Building: Develop comprehensive communication toolkits and training modules to equip District Coordinators and SEOs for effective local scheme promotion and citizen facilitation.

Education Qualification/Required Skills & Experience

• Education: Bachelor's or Master's degree in Graphic Design, Data Visualization, Human-Computer Interaction (HCI), or Service Design.
• Experience: Minimum of 5 to 8 years of overall experience, including at least 3 years in a specialized lead role in UX/UI design, data product design, or complex service architecture, preferably for institutional clients.
• Skills: Expert proficiency in modern design/prototyping tools (e.g., Figma, Sketch), deep knowledge of advanced information architecture, and proven ability to transform complex data into compelling narrative visualizations.

To Apply: Please send your CV and Cover Letter to: info@impactniti.in / impactnitipolicylab@gmail.com

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