Project Saans - A mask-making initiative by Ambuja Cement Foundation


August 6, 2021

Project Saans - A mask-making initiative by Ambuja Cement Foundation


Today masks are our first line of defense against #COVID-19. Capitalising on the market opportunity for masks, Ambuja Cement Foundation in partnership with Cipla Foundation has trained women of the Handur Self-Help Group in Himachal Pradesh, to make 4 layered masks which are quality checked and approved by the CSIR-IICT, Hyderabad .


ACF has facilitated bringing together 10 women from the SHG to produce and market these masks, while capacity building is provided by IICT. Having tasted early success, the SHG is now planning to develop a supply chain and maintain a self-sustained platform for earning revenue.


In Marwa Mundwa, Rajasthan, the local municipality approached ACF for help in making health masks through Self-Help Groups, and over 30 members from 6 SHGs got together and made 7500 masks in  just a few days - using their personal sewing machines. These were then distributed to the Nagar Palikas, medical stores, municipality offices and in the core villages.


In view of the urgent necessity, SHG women are dedicating 6-7 hours a day in preparing health masks to fight COVID-19. Once done with their daily chores and family errands, they commit themselves to complete stitching as many masks they can. They have also set aside their regular tailoring work to prioritize making the health masks. Moreover, self-precaution methods are being practiced with them sanitizing themselves and using a mask while preparing the masks. Plans are in place to train many more SHG women and provide them with sewing machines.


As part of the Women Empowerment Program, ACF provides  hobby classes to women in tailoring among other skills. This initiative has proven to be fruitful in the current scenario. Women members, completely facilitated by ACF, have turned entrepreneurs seeing this opportunity.  From procuring the material to learning to make face masks by producing samples and getting them approved by local authorities/ municipalities - our women have risen to the challenge and fulfilled these orders. ACF works alongside these groups to meet the local demand while providing timely livelihoods to our households.


Forming Self-Help Groups is one of the approaches that ACF initiates under the Women Empowerment Program to engage village women and get them out of their homes. ACF enables and trains these groups to start their own saving practices, learn income generating activities and play a role as family and community leader. Today, because of these initiatives many women have become village decision makers - heading villages as local Sarpanches or Ward Members.

Across ACF\'s locations, more than 61,000 face masks have been made and distributed. In some of these locations the SHGs along with Federations and Sarpanches are also involved in mass distribution of the masks at the village level and, in a few instances, at the local police stations.




ACF is a CSR implementing organisation that enables people and prosperity in rural India.





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