Applications Invited for UN Global Artificial Intelligence Challenge 2025

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About the Organization

UN Tourism is the United Nations agency responsible for promoting responsible, sustainable and universally accessible tourism.

As the leading international organization for tourism, UN Tourism advocates for tourism as a driver of economic growth, inclusive development and environmental sustainability. It guides and supports the sector to advance tourism knowledge and policies worldwide.

About the Challenge

With artificial intelligence and advanced technologies redefining the travel industry, 2024 represents a key moment to rethink tourism. As international travel reaches full recovery, the challenge focuses on using AI to improve personalized services, streamline operations, and strengthen customer engagement, delivering scalable solutions with measurable results.

The UN Secretary-General’s report highlights the need for accessible technologies and AI solutions that bridge the digital divide. This vision drives the UN Tourism Global Artificial Intelligence and Deep Tech Challenge for Start-ups and Scale-ups, which aims to drive innovation in the tourism sector with practical and high-impact AI applications across the tourism value chain.

Goals

• Innovate: Support AI-driven solutions that improve efficiency and transform traveler experiences across the tourism ecosystem.
• Adopt: Ensure equitable adoption of AI, providing access to all communities and promoting broad participation and benefits from these technologies.
• Driving Growth: Promoting AI solutions that optimize operations and improve service quality, benefiting all industry players.
• Collaborate: Unite governments, industries and experts to advance the role of AI in addressing key tourism challenges.
• Shaping the Future: Using AI to meet user expectations, from optimizing logistics to improving visitor experience, strengthening tourism as an engine of economic growth.

Categories

• Brand, Promotion and Marketing
• Smart Destinations and Deep Technologies
• Education and technology
• Efficiency and operations

Benefits:

Benefits for winning startups include, but are not limited to:

• Presentation at the UN Tourism Demo Day
• Acceleration program at SPARK, the Innovation Sphere of Les Roches
• Access to over 90 venture capitalists
• Access to leading companies and over 150 countries
• Personalized mentoring programs
• Possibility of pilot project with collaborators from the private sector and institutions
• Plug and Play will offer a registered profile on Playbook, an invitation to participate in our Silicon Valley Summit, and access to talent and synergies with their Portfolio.

How to Apply

Applicants are encouraged to take the following steps to ensure their submission meets the Challenge criteria:

• Review Challenge Guidelines: Carefully read and understand the Challenge Terms and Conditions available on our website to ensure compliance with all requirements.
• Category Selection: Carefully select the category under which your application will be evaluated. Ensure that your project is aligned with the specified objectives of the chosen category.
• Prepare a Pitch Deck: Develop a concise and compelling pitch deck in English, limited to 15 slides maximum, which clearly presents the problem, solution, impact and business model of your project.
• Compilation of Information: Provide a complete list of your organization's web address, social media handles, and essential contact information to facilitate effective communication.
• Application Submission: Once your documents are prepared and verified, complete the Application Form in English. The form is available on our official website and must be submitted before the indicated deadline.

Submission deadline: March 2025

Apply here

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