SOIE joins hands with Kavach - A Movement to empower underprivileged women

SOIE, a leading lingerie brand from Ginza Industries Ltd., in association with Kavach - A Movement the flagship charity initiative of Nurturing Minds Charitable Trust, is proud to announce its continued commitment to raising awareness about menstrual hygiene with the annual distribution of 3000 panties for underprivileged women and girls. The initiative is aimed at facilitating basic hygiene care products.

 

In addition to its annual commitment, in a recent promotion, SOIE pledged to donate one panty for every purchase made on their website in the month of May especially during World Menstrual Day, regardless of the order value. This initiative will successfully lead to the donation of an additional 1,000 panties to Kavach - A Movement, on top of their annual donation of over 3,000 panties, over the next 3 months.

 

SOIE distributed 3000 panties to underprivileged women and girls in rural areas of Maharashtra with the help of Kavach’s network. The project kicked off last April and ran for a year resulting in supporting and impacting over 3000 women facilitating basic hygiene and menstrual care.

SOIE, in collaboration with Kavach - A Movement, strives to increase the availability of menstrual hygiene products and provide menstrual education, fostering a supportive environment that breaks down stereotypes, superstitions, and stigma associated with menstrual care. This initiative is designed to empower women and girls by fostering behavioral changes and promoting greater awareness and understanding of personal hygiene. It aims to uplift underprivileged girls through sustainable efforts, driving meaningful and lasting impact.

Kavach’s initiatives are aimed at the empowerment of underprivileged girls and women through education and skill development. By providing awareness and correct knowledge to other stakeholders, including parents, school teachers, and staff, Kavach creates a supportive environment for effective menstrual hygiene management and the elimination of menstrual health stigma.

Amrit Sethia, Vice President, SOIE - Ginza Industries Ltd. expressed, "At SOIE, as a responsible brand and employer with 70% women workforce, we believe in using our reach and platform towards making a positive impact in the community. Our collaboration with Kavach is part of our commitment to empowering women and promoting menstrual hygiene. Together, we can break down barriers and create a more inclusive and supportive environment for all. SOIE and  Kavach - A Movement are working together to make a tangible difference in the lives of women and girls across India, hence, we will strive to increase our annual commitment with Kavach to 5000 panties by next year."

SOIE (pronounced as SWA) is a premier lingerie brand offering a range of premium to basic lingerie, activewear, and swimwear for women. Established in 2011, SOIE, which has grown to over 1000 multi-brand stores with a strong social media and e-commerce presence, is committed to empowering women and celebrating femininity through its collections. Offering the best fits, style and luxury at honest prices, allowing women to exude refinement and confidence, SOIE makes women feel beautiful inside and out every day. Quality and social responsibility are important to SOIE. As an example of their dedication to giving back and fostering healthy social development, the company donates 2% of their revenues to tribal education projects.

Ginza Industries Ltd., founded in 1986, is a leading textile company in India with a significant presence in Maharashtra and Gujarat. It has evolved from a pioneer in the apparel and components business to a comprehensive textile solutions provider, manufacturing over 10,000 products and employing over 4,000 people. Ginza offers a diverse range of products, including Raschel, warp-knitted fabrics, laces (as the largest supplier in India), elastics, weft knits, and embroideries. Supported by strategic backward integration and continuous innovation, Ginza's pan-India distribution network includes eight sales offices and a highly trained support team. Renowned for its product quality and competitive pricing, Ginza boasts a loyal clientele in domestic and international markets, including the US and Europe, serving as a preferred vendor for numerous notable brands. Its capable leadership and expert consultants ensure that Ginza stays ahead of market dynamics, maintaining its industry dominance.

Kavach is a comprehensive nationwide movement dedicated to promoting period dignity for women across India through various impactful initiatives. The program focuses on menstrual health management by raising awareness and distributing essential hygiene products such as underwear, sanitary napkins, towels, and soaps. Additionally, Kavach Janani supports new mothers by providing maternity kits, conducting primary health check-ups, and offering antenatal and post-natal care. Kavach Edu aims to empower underprivileged students in Grades 8 to 10 by providing annual self-study packages known as ‘Kavach Edu-kits.’ The movement also includes Sexuality Awareness Programs that educate children, pre-teens, and teens to prevent sex abuse and foster a healthy understanding of sexuality. Through its efforts to create long-term sustainable behavioural changes and eliminate social stigma around menstrual health, Kavach ensures that girls and women have safe access to information, health advice, and support.