EOI - Prequalification of Design Creative Individuals

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About the Organization

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.

About the Proposal

Chhaa Jaa is a digital-first Hinglish youth brand designed for girls from economically vulnerable backgrounds within the Hindi-speaking belt of India. Chhaa Jaa inspires, informs and equips girls in India with the right skills and confidence to navigate adolescence - helping them access information about sexual and reproductive health, giving them skills to negotiate with parents and gatekeepers, or preparing them to find a first job.

Chhaa Jaa consists of -

• Social media pages across Facebook, Instagram, YouTube which create a space for girls to discover and access information, conversations and interactions around her body, health and relationships.
• A closed, girls-only Facebook group called Bak Bak Gang focused on sexual and reproductive health. A chatbot called Bol Behen - a private and safe space that answers frequently asked questions and curiosities girls have about their bodies, relationships and various other topics.
• A service directory website www.chhaajaa.com that connects girls to SRH services like counsellors, gynaecologists, on-ground clinics, telemedicine portals and helplines.

Scope of Work

Girl Effect India is in the process of identifying Creative Design Partners who will support and shape the design growth of our content brand in India over the next two years to help educate and create awareness among women. To support our current and future programming at Girl Effect India, we need to be agile in collaborating with experts who can use our expertise in social and behavior change communication as a springboard for creating compelling and engaging designs for young audiences.

We want to create a roster of known Creative Design individuals we have vetted and can call upon when relevant and aligned projects arise at Girl Effect India. We would like to work with

• Illustrators - to design content across a variety of media but not limited to:

Website, Facebook & Instagram, Magazine, Calendar, Poster, Brochure, Tshirts

• Graphic designers - to design content across a variety of media but not limited to:

Website, Facebook & Instagram, Magazine, Calendar, Poster, Brochure, Tshirts

• Illustrators & Animators- to design 2D, 3D illustrators & animations for YouTube and other platforms.

If you work in the creative industry and are passionate about unlocking the power of girls, then we would like to work with you.

We believe that building steady creative partnerships will reduce time spent on more administrative processes around agency identification, onboarding, and due diligence, thus giving us all more time to focus on building great products and great content.

What we value

• Alignment with our mission and commitment to empowering adolescent girls
• An understanding of and (ideally lived) experience in the countries we work in
• Empathy, curiosity and excellent communication skills
• The ability to really listen to our needs and drive to strive for the best solutions
• A supportive mindset to help our teams and partners develop their skills and knowledge
• Openness and honesty about where we could improve
• Portfolio of work demonstrating experience working on projects targeting youth and possibly health outcomes

Eligibility

• At least 3+ years relevant work experience in your field of work. Previous work experience in India is an advantage.
• Strong aesthetic sense and knowledge of design principles encompassing graphic design, photography, videography, and visual effects, enabling the creation of visually appealing and impactful creative assets.
• Experience creating digital content across various formats such as static, GIF, motion and illustrative formats.
• Good sense of typography and layout aesthetics
• Excellent working knowledge of design tools such as Photoshop, Illustrator, and Figma
• Advanced Graphic design, illustrations, basic knowledge of UI/UX
• Good understanding of Adobe Creative Suite.
• Strong cultural awareness and sensitivity about the cultures within which Girl Effect operates,
• Experience working remotely with colleagues and/or field agencies and the ability to work effectively in multicultural teams with varying expertise, skills and backgrounds,
• Creative and inquisitive mindset,
• Ability to communicate and build strong relationships with senior stakeholders, consultants, vendors and clients,
• Commitment to realizing the potential of girls and to the vision and values of Girl Effect.

Skills and expertise:

• You are based in India and primarily work with a target audience in the Hindi belt.
• Fluency in Hindi, Hinglish, and English, both written and spoken, is required for this position.
• Experience in creating health-related assets/Behavior change asset designs in the field of Sexual and Reproductive Health and Rights and Economic Empowerment would be a massive bonus.
• Demonstrate a strong sense of creativity and ability to generate fresh ideas and innovative content that captivate girls and women.
• Effective organization and project management skills to ensure smooth task execution, meet deadlines, and coordinate with team members.
• Strong sense of photographic and illustrated poster design, creative storytelling, art direction, user experience, motion, and marketing and possess ideation skills that stretch across various communication media.
• Ability to work well in a team, collaborate with others, and communicate ideas and feedback effectively in the collaborative environment of media design.
• Quick thinking and the ability to troubleshoot issues during production ensure projects stay on track and deliver high-quality results.
• Strong attention to detail to ensure accurate execution and high-quality output in media production projects.
• Up-to-date knowledge and ability to design content that engages the audience and serves the project’s vision in accordance with the latest trends, technologies, and best practices in media and design to deliver cutting-edge work.
• Clear and effective communication, both written and verbal, to convey ideas, instructions, and feedback to team members, girls and young women.
• Someone who enjoys design and exploring content through products like Digital, Print, Broadcast, Communities, Blogs, etc.
• Basic safeguarding and digital safeguarding knowledge are a plus.
• Familiarity with tools such as Google Suit, Asana, and Slack is a bonus.

How to Apply

Please register using this link and submit proposals, as described above, to suppliers@girleffect.org by 11th April 2024. Please clearly mark your email with the subject “Prequalification of Design Creative Individuals India.”

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Tags Innovations and Technology Advocacy Others