RFP - Design and Create Communication Material for PM-KUSUM Scheme

About the Organization:

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is an enterprise owned by the German Government. GIZ implements sustainable development through international cooperation, on behalf of Germany and other partners. With a global footprint in over 130 countries, GIZ leverages its regional and technical expertise for local innovation. GIZ India has a team of over 300 staff.

Design and Create Communication Material for PM-KUSUM Scheme:

The Promoting Solar Water Pumps (PSWP) component of the ‘Gesellschaft für Internationale Zusammenarbeit GmbH’ (GIZ) Indo-German Energy Programme is a bilateral technical co-operation measure between the Federal Ministry for Economic Co-operation and Development (BMZ), Germany, and the Ministry of New and Renewable Energy (MNRE), Government of India.

The Government of India’s has launched Pradhan Mantri Kisan Urja Suraksha evam Utthaan Mahaabhiyan (PM KUSUM) scheme in July 2019 which will support the installation of: (i) ; decentralized ground or stilt-mounted, grid-connected solar power plants (~0.5–2.0 MW) by individual or group farmers, cooperatives or panchayats based on expressions of interest issued by distribution companies (discoms) and available sub-station surplus capacity; (ii) stand-alone off-grid solar pumps to replace existing diesel pumps and (iii) “solarizing” existing grid-connected pumps by outfitting them with solar panels, and allowing owners to sell excess electricity back to discoms.

The communication strategy is critical for any scheme to be sent right and clear messages to the audience which will help in making the scheme successful. The broad objective of this assignment is to prepare, develop & execute the outreach and promotion of the PM KUSUM scheme to create awareness within the general public, beneficiaries, discoms, implementation agency and relevant stakeholders in India. Appropriate communication will support in rolling out and scaling up of Solar Water Pumps under PM KUSUM rapidly. As part of the PSWP module, GIZ is therefore seeking the services of a specialized firm / agency, for designing and creating communication material to promote PM KUSUM.

Tasks to be performed by the contractor:

A good communication strategy and delivery is a crucial aspect of making any scheme successful. There can be many ways to pronounce a scheme. Under this assignment, they expect the bidder to use following communication materials/instruments to communicate with the stakeholders:

• Frequently Asked Questions
• Audio clips
• Audiovisuals
• Template for Standees, pamphlets, advertisements for the billboards

All the communication material will be in 4 languages (English, Hindi and two selected regional languages based on the requirement of MNRE)

Under this assignment, the bidder is responsible for providing the following services:

• Assessment of areas for communication
• Designing the content, strategy, and communication material
• Preparation of communication material
• Capacity building of the identified stakeholders

Structure of the proposal

They would highly appreciate brevity in response to the questions mentioned in the ToR. The bidder follows the structure given below and must specify the answer to the following questions in the proposal. The answers to the questions must be short and concise. The bidder will also be evaluated based on the answers to the questions below. The bidder must specify the answer to the following questions in the proposal:

• What will be your approach and methodology to carry out all four activities Assessment of areas for communication, Design of the content, strategy, and communication material, Preparation of communication material, Capacity building of the identified stakeholders? (1000 words)
• What could be the structure of the FAQ? Please specify at least 3 sample questions along with sample answers. The sample questions can be in the English language only. (300 words)
• Based on your approach suggested for the assignment, can you please highlight the associated risks and its subsequent mitigation process? How will you ensure the effectiveness of the communication material? (300 words)
• Based on your opinion, what are the messages which the different stakeholders need to understand to ensure the PM KUSUM scheme to be a success. (300 words)

Apart from the questions above, the bidder is expected to give a response to the personnel concept presented in the section below

Eligibility Criteria for Firm

• The bidder should have a minimum of 10 years of a track record for supporting the central government and state government in implementing a scheme/program, preferably in the development sector. In the case of a consortium, the lead agency should meet the stated criteria.
• The bidder requires an average turnover over the last three financial years of at least 130,000 EURO (or equivalent in other currencies) per year and must have employed, as on the 31.12. 2019, at least five persons full time. In the case of a consortium, the lead agency should meet the stated criteria.
• The bidder has successfully completed at least five reference projects (each, larger than 20,000 Euro or equivalent) in last three years
• Experience of min 5 years in working with the government and preparing communication materials for promotion of government scheme (state level or central level) in the development sector, preferably related to energy.
• Experience of min 3 years in renewable energy with a specific focus on solar water pumps.
• Experience of min 5 years in India in the multimedia sector.
• Experience of min 5 years in capacity building measures, developing training programs, and delivering lectures in a workshop.

Price offer:

• You are requested to be ready with your price proposal, however you are not required to send your price proposal with technical proposal in first stage. As per process, you are first required to submit the technical proposal in first stage and thereafter price proposal shall only be submitted based on our confirmation email in case you are technically qualified in second stage of tender process. There shall not be a gap of more then 30 days between the submission of technical and financial proposal.
• Price quotation is to be submitted in a separate folder marked Financial Bid for “Tender to design and create communication material for PM-KUSUM Scheme” as per stipulated timeline indicated in our confirmation mail.

The bidders have to submit the technical proposal as well as financial proposal on the following two email ids -mandatorily. johney.reberio@giz.de and sanjay.dhar@giz.de

For clarifications/correspondence, Bidders are requested to write at johney.reberio@giz.de and sanjay.dhar@giz.de

Timeline:

• Deadline to receive queries: 14th April, 2020
• Clarifications to the queries: 17th April, 2020
• The deadline for submission of proposal: 30th April, 2020

The complete tender document is available here