RFP-Hiring of Communications Agency to support PAHAL program in strategizing, creating & implementing communications & marketing activities

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RFP for Hiring of Communications Agency to support PAHAL (Partnerships for Affordable Healthcare Access and Longevity) program in strategizing, creating and implementing communications and marketing activities on key initiatives under PAHAL program

About the Organization:

IPE Global Limited is an international development consulting group providing expert technical assistance and solutions for equitable development and sustainable growth in developing countries. The group’s areas of expertise include Health, Nutrition and WASH, Urban and Infrastructure Development, Education and Skills Development, Private Sector Development, Environment and Climate Change, Social and Economic Empowerment, Governance, Grant and Fund Management, Monitoring, Evaluation and Learning, and Information Technology & eGovernance.

About The Project:

Partnerships for Affordable Healthcare Access and Longevity (PAHAL) is USAID/India and IPE Global’s flagship project to catalyze innovative financing mechanisms to improve access to affordable and quality healthcare for India’s most socio-economically vulnerable populations. In FY 2021, the PAHAL project will support four key initiatives:

• SAMRIDH Healthcare Blended Finance Facility (SAMRIDH BFF)
• Mukti TB-Nutrition Pay-for-Performance Instrument
• Skill India Impact Bond
• COVID-19 Vaccine Supply Chain

Eligible Respondents/ Competencies and Experience:

The communications agency will be expected to have the following competencies and experience to achieve the communication objectives of the program

I. Communications and advocacy strategy development

II. Messaging and defining program narrative

III. Content Creation/Production for online and offline channels

IV. Content dissemination and amplification leveraging digital mediums, press and on-ground events.

• Digital media strategies strategy and implementation (Social media, email marketing, newsletters, Google PPC ads etc.)
• Media liasoning for press coverage
• Online and offline event strategy and planning

Agencies (all or selected) may be invited for a detailed proposal presentation. The presentations will be held virtually or at IPE Global Delhi Office and focus on the following:

Conceptual Understanding:

• Understanding of the sector and the program/communication objectives
• Agency’s capacity to conceptualize and design engagement strategies (e.g.: Concept, Campaign Narrative, Engagement Strategy)
• Description of Approach and methodology

Strategy and newer approaches:

• Operational approach to executing the campaign (Eg: Campaign themes, Collaterals, Objective and Reasoning for strategies)
• Digital Engagement initiative to augment to engagement plan
• Work plan

Organization Capability:

• Robust systems and process for content development
• Organization capability to implement all the aspects of program mentioned in the RFP

Presentations do not carry any weightage and shall be done for better understanding and evaluation on the Technical criteria as mentioned above

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