RFP Invited for Advocacy Agency Partner in India

About the Organization:

Women's World Banking (WWB) is a non-profit organization that provides strategic support, technical assistance and information to a global network of 40 independent microfinance institutions (MFIs) and banks that offer credit and other financial services to low-income entrepreneurs in the developing world, with a particular focus on women.

Summary

Women’s World Banking is looking for a public affairs/relations agency partner to help the organization build its profile in India, with some additional work in Bangladesh. This will be for an initial six month period with the option to renew subject to funding and key deliverables having been met.

As part of Women’s World Banking’s new global strategy, the way in which the organization advocates is changing. We are building a new Advocacy vertical which aligns Marketing and Communications, Policy and Research more closely together in order to ensure that these functions and their work are more closely integrated for greater efficiency, effectiveness and scale. At the same time, we want to increase the opportunity to “drive action and change” by moving our advocacy efforts closer to our tier one markets, of which India and Bangladesh are two.

About the Project:

Women’s World Banking sees an opportunity for the organization to play a larger role in global thought leadership as it relates to women’s financial empowerment, and ensure that Women’s World Banking and its partners were known and recognized for the impact they have made in the category. We want to ensure that the organization is influencing and creating awareness and action around attitudes, policy and giving in relation to women’s financial inclusion at both the global and market level.

Although Women’s World Banking’s work is global, our priority markets include Indonesia, India, Egypt, Nigeria, Pakistan, Bangladesh and Mexico. For the purposes of this RFQ, we are focusing on India as a primary market and Bangladesh as a secondary market.

Objectives & Responsibilities

At this initial stage, they require an agency partner to provide a strategist and execution team to embark on a six month sprint to build the framework for India and Bangladesh’s future advocacy efforts, while delivering some “quick wins” to help build the organization’s profile, especially in light of the need for fairer societies that the Covid-19 pandemic is highlighting. The deliverables are:

• Help with the identification and mapping of policy stakeholders in institutions like RBI, MoF etc
• Influencers mapping and media strategy – which media and other medias should we be in front of regularly – and then support with the execution of that strategy, as evidenced by# meetings/media interviews per month
• Content creation – press releases, opinion pieces, blogs, as well as proactive monitoring of our “environment” and identification of appropriate opportunities for Women’s World Banking to comment
• Support for research dissemination in market
• Identification of tier one events where our voice should be present and pitching speakers/content at those events
• Support one online event to disseminate pilot project findings

Preferred Qualifications:

• Experience working in the intersection of policy, research and communications, with an established practice in financial services.
• Experience with non-profits and their financial constraints also viewed favourably.

Duration: This is a six month assignment from July to December with the option to continue into 2021 should deliverables be met and funding be available

Location of Work: The agency team can be located in any of India’s major cities, with ad hoc capability in Dhaka.

Application:

Please submit your application, including the following components, by July 16, 2020 at 11:59 PM EST at the latest:

• Agency credentials,
• proposed team,
• three client references (who have experience working with the team proposed),
• a summary of monthly account running and deliverables, and
• any relevant (concise) case studies.

Applicants may submit their question(s) in writing until July 13, 2020 to tn@womensworldbanking.org. Please include in the e-mail subject line “RFQ: Advocacy Agency Partner in India.”

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