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RFP for Engagement of Agency for Management of New Media (Including Social Media) Activities

RFP for Engagement of Agency for Management of New Media (Including Social Media) Activities

Organization: Ministry of AYUSH - Govt. of India

Apply By: 27 Jan 2021

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RFP for Engagement of Agency for Management of New Media (Including Social Media) Activities

About the Organization:

The Ministry of AYUSH was formed on 9th November 2014 to ensure the optimal development and propagation of AYUSH systems of health care. Earlier it was known as the Department of Indian System of Medicine and Homeopathy (ISM&H) which was created in March 1995 and renamed as Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) in November 2003, with focused attention for development of Education and Research in Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy.

Scope of Work:

General

A. Creation & Maintenance of New Media(Including Social Media) Platforms for Ministry of AYUSH:

  • Creation and/or Maintenance of Official accounts/pages of the Ministry on Twitter, Facebook, YouTube and other social media platforms which may be required or may emerge in the future. The Agency shall create and/or subsequently maintain Social Media Platform for MoA including but not limited to, Facebook Page, Twitter Profile, YouTube Channel,Blogs and Instagram.
  • Creation of relevant blogs and forums wherein the participation of targeted audience can be invoked.
  • Develop important Web Pages as specified by the Ministry.
  • Developing e-Books and e-periodicals as specified by the Ministry.
  • New Look: Give all Social Media Platforms a new look every month (if required) by putting up new creative features, theme lines, links etc.
  • Updates: Daily informative and promotional updates in the form of relevant text, pictures, audio, unique &interactive content, interviews, news, quiz, etc.
  • Press Releases: Publishing online press releases (of the Ministry of AYUSH at Press Information Bureau Site).
  • Engage with users: Regularly organize online surveys, quizzes, contests on all platforms in consultation with the Ministry of AYUSH.
  • Publicity: Publicize all festivals, cultural events, National and International event as such as International Yoga Day, Ayurveda Day, Homeopathy, Unani Day etc. suggested by the Ministry of AYUSH, using these social media platforms.
  • Query Management: All queries received on all platforms which need not require inputs from Ministry of AYUSH must be replied to within 24 hours and all queries which require a consultation with the Ministry of AYUSH should be answered within two working days.
  • Gate Keeping: Moderation of all platforms with a frequency of 6 times a day in order to deal with spam, unauthorized advertisements, inappropriate content etc.

B. Creative designing and repackaging:

  • Creative content generation, recreate or convert the content and repackage the available content. The content may be of various forms such as graphics, cartoons, smart art, animations, story board etc. design on subject of Government schemes and programs and policies etc.
  • Repackaging of the content (videos and photographs) into suitable formats (video packages and others)
  • Uploading of repackaged and creative content on various social media platforms such as Twitter, Facebook, and YouTube etc.
  • Above is to be done without any infringement of Intellectual Property Rights (IPR).
  • Quality writing skills to be ensured in such activities

C. Enhancing reach of content on Internet and social media sites:

  • Agency would be responsible for enhancement of the reach of the messages and other schemes of Government on various social media platforms through non-paid means so that the content would reach to the last mile on internet domain on real time basis. The agency should have capability to multiply the reach of content and promote content organically on various social media platforms.
  • The agency should be able to develop interesting and innovative content, campaigns, competitions, so as to have proper communication strategy for various social media platforms to enhance the reach of content in real time basis.

D. Making the uploaded content viral / virility of content

  • Agency would be responsible to make the content appealing, with potential to go viral on the internet and other social media sites. This will make the schemes, policies of Government to reach on various social media platforms to the last mile on internet domain in real time basis.
  • The agency should have capability to multiply the reach of content and promote content and make it viral, following fair and legitimate methods.

E. Storage and submission of Content:

  • Storage of raw footages/ content and processed content (video packages) etc. for the purpose of archive in digital formats, and submission of same in easily retainable format to the Ministry of AYUSH every quarter.
  • Availability of archive content should be for at least 180 days.
  • The Agency will submit the archived content to this Ministry within specified time in five copies of Compact Disc.

Eligibility Criteria:

Registered in India & Indian Origin domain:

  • The bidder should be a reputed, reliable and well established Partnership Firm/Registered Society or a Company registered under the Companies Act, 1956/2013 and should have been in the business of “Social Media Management & Digital Marketing” for more than 3 years
  • Start-up organization with total annual turnover less than 25 Cr, incorporated for not more than 5 years as on date of proposal/bid submission.
  • Micro & Small Enterprises

Experience & Clientelelist:

  • The agency must have an experience of at least 3 years in Social Media Network Management
  • The agency must have an inhouse production facility for production and editing of contents in all forms.
  • Bidder has to submit their clientele list. A list of clients to whom similar items and services have been supplied/provided in the past 3 years should be furnished with particulars like name of the organization, items supplied, quantity of items supplied, name, address & phone number of contact person. Certificates from earlier clients for successful fulfilment of the project should be enclosed
  • Minimum five work orders in last three years
  • For start-ups & MSE minimum Five orders in last 3 years

Qualification of Manpower For deployment in Ministry of AYUSH:

  • Project Manager - A Post Graduate/ Graduate in any discipline with 5 years of experience and proven skills in Content Management for websites/social Media Account management and excellent skill in written & spoken English & Hindi, good working knowledge of MS Office/Excel, Social Media management tools/applications, ability to collaborate with stakeholders,& to perform under deadlines in a process-oriented multi-task activities etc., and have at least 3 years of experience in social media management and content creation.
  • Content Writer - Bachelor Degree in any discipline with 3 years’ experience and proven skills in content writing in Hindi and English. In case the content writer is not proficient in Hindi, the agency should commit to provide support of Hindi translator as and when required.
  • Graphic Designer - Bachelor Degree in Fine Arts/Graphic Design or Diploma in Graphic design/Animation from a Recognized University / Professional Institutions with at least 3 years’ Experience in graphic design/online design, visualisation in multi-media activities in reputed organisation. At least 10 Team members who are permanent employees of the agency, having been on the payroll for a minimum of 3 years.
  • Content Manager - Bachelor Degree in Fine Arts/Graphic Design or Diploma in Graphic design/Animation from a Recognized University / Professional Institutions with at least 8 years’ Experience in graphic design/contebt management in reputed organization

Deadline: 27/01/2021 @5PM

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