About SELCO Foundation:

SELCO Foundation’s mission is to create a platform of solutions that uses sustainable energy as a catalyst to bridge environmental sustainability and poverty alleviation. With holistic development as the primary focus, the organization strives to create equitable societies, where services are accessed by all communities. The interventions of SELCO lead to a sustainable delivery model of essential services like livelihoods, education, and health till the last mile. (Read more about SELCO here: http://www.selcofoundation.org/)

About the Programmes:

The Climate Responsive Livelihood (CRL) Programme seeks to strengthen livelihood resilience while enabling communities to adapt to a changing climate. As the programme evolves, there is an opportunity to understand not only the economic realities of potential participants, but also the asp irations, motivations, beliefs, identities and social norms that shape livelihood decisions.

Experience from behavioural science suggests that participation in livelihood opportunities is influenced as much by identity, perceived opportunity, social expectations and narratives of possibility  as  by  access  to  resources  or  information.  Similarly,  narrative research demonstrates that the stories people tell about themselves and their futures influence how they engage with new opportunities and collective action.

This assignment seeks to generate a grounded understanding of how different groups across Meghalaya perceive work, entrepreneurship, livelihoods, risk, climate, success and opportunity, and translate these insights into a compelling narrative framework that can guide future programme mobilisation, engagement and communication.

Roles and Responsibilities

The selected agency will undertake an exploratory behavioural and narrative inquiry across selected districts of Meghalaya to understand the motivations, aspirations and lived experiences of intended participants of the Climate Responsive Livelihood Programme.

Rather than evaluating awareness or testing communication materials, the assignment should seek to uncover deeper behavioural and social drivers that influence livelihood choices and participation. The findings will inform a narrative architecture and mobilisation approach that resonates authentically with communities across the state.

Submission Requirements:

Interested collaborators (individuals, teams, or agencies) are requested to submit the following by before deadline

1. Organizational/Individual Profile: Overview of your team/experience.
2. Proposed Approach: A brief document outlining your understanding of the CSP Fellowship and your proposed strategy to execute the SOW, focusing on narrative-led communication.
3. Relevant Portfolio: Examples of previous work in the development sector, complex issue advocacy, or narrative design (especially for fellowships or systemic change initiatives).
4. Financial Proposal: Detailed quotation for the execution of the entire scope of work.

Any further queries please write to procurement@selcofoundation.org with a subject line: “Behavioural Insights and Narrative Inquiry for the Climate Responsive Livelihood Programme, Meghalaya”(Name of Project)

Financial Proposal Template: Budget Breakdown & HR Allocation

Collaborators are requested to use this template to provide a transparent breakdown of the costs associated with the annual contract.

To download the full ToR, click here: TOR for Behavioural Insights and Narrative Inquiry for the Climate Responsive Livelihood Programme, Meghalaya