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Officer - Communications: Alumni Relations
Organization: Somaiya Vidyavihar University
Apply By: 29 Oct 2024
Location: Mumbai(Maharashtra)
About the Organization
Padma Bhushan Shri Karamshi Jethabhai Somaiya’s first initiative in education was the founding of Somaiya Vidyavihar Mandir school in 1942 in rural Maharashtra (Kopargaon taluka), to provide quality holistic education. It was founded on the belief that education is an important pillar of nation-building with the power to change lives, and that it is the duty of the privileged to provide education to the needy.
Shri K J Somaiya guided Somaiya Vidyavihar until 1999; his son Dr S K Somaiya was at the helm of affairs till 2010. Presently, Shri Samir Somaiya, a Cornell University and Harvard University alumnus, serves as the President.
Job Description/Responsibilities
To work in close collaboration with the Director on all Communications programs and initiatives with the purpose of creating the Somaiya Identity. These are likely to be:
- Brand Identity promotion
- Communications for Activities and Events
- Newsletter/Forum
- Social Media including the use of AI tools like ChatGPT, Copilot, Canva and D-iD.
- Other communications to external and internal publics
- Development, and continuous monitoring, of Alumni website/webpage/portal including uploading of Alumni data
- Effective Communications planning and strategy
- Targeting of different alumni segments for disseminating information
- Creation of communications for some applications
- Collaboration with external partners
Education Qualification/Required Skills & Experience
- Bachelor’s / Masters degree in Communication, Marketing, Journalism, or a related field
- Linguistic Proficiency (Gujarati, Marathi Preferrable - in addition to Hindi/English)
- Minimum 5 to 10 years of experience in communications, social media management, or digital marketing
- Proficiency in using AI tools (ChatGPT, Gemini, Canva, etc) along with a strong command of social media platforms
Required Experience:
- 4 to 5 years experience in similar position in a large multi institution group
- Experience in brand identity promotion and managing communications for events and activities. Ability to segment and target among alumni groups.
- Identifying SEOs, Strong content creation skills, including copywriting and visual content design.
- Experience in developing and managing website, portal, newsletters, forums, fund raising and other communication channels targeting diverse audiences.
- Strong project management skills.
- Experience in using and integrating AI tools into communication strategies for effective outreach.
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