Online Marketing Assistant

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About the Organization

PETA India, based in Mumbai, was launched in January 2000. It operates under the simple principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way, while also educating policymakers and the public about animal abuse and promoting an understanding of the right of all animals to be treated with respect.

PETA India focuses primarily on the areas in which the greatest numbers of animals suffer the most: in laboratories, in the food industry, in the leather trade, and in the entertainment business. PETA India’s investigations, public education efforts, research, animal rescues, legislative work, special events, celebrity involvement, and national media coverage have resulted in countless improvements to the quality of life for animals and have saved countless animals’ lives.

Job Responsibilities

• Assist PETA India’s online marketing department with a variety of projects
• Assist with the development, management, and updating of PETA India’s website content using WordPress
• Help create online petitions and e-mail alerts on the non-profit digital platform Engaging Networks
• Assist with managing PETA India’s pages on various social media platforms (Facebook, X, Threads, and Instagram)
• Reply to comments on social media with approved responses several times a day
• Stay abreast of online marketing trends and strategies and suggest ideas to enhance performance
• Help create social media content, including producing short video clips, creative images, and Instagram reels
• Attend various events to film, photograph, and produce content for social media
• Help develop and execute marketing plans for campaigns
• Attend and participate in brainstorming sessions
• Perform any other duties assigned by the supervisor

Education Qualification/Required Skills & Experience

• Professional degree in a related field preferred
• At least one year of related work experience
• Proven interest in and excellent knowledge of working online
• Good photography, videography, and video editing skills preferred
• Extensive knowledge of animal rights issues and PETA India campaigns
• Sophisticated understanding and appreciation of what makes impactful and visually appealing content for website and social media pages
• Proven skills and experience in SEO, SEM, and SMM preferred
• Demonstrated exceptional written and verbal communication skills in English (essential) and in Hindi (preferred)
• Proven excellent project execution, strategic thinking, and analytical skills
• Proven ability to conduct and analyse marketing research
• Demonstrated ability to work both independently and as part of a team
• Proven ability to work well under pressure and within tight deadlines
• Support for PETA India’s philosophy and the ability to advocate for PETA India’s positions on issues in a professional manner

For more information please check the Link

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