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RFP for RunForZeroHunger Integrated Campaign Execution – VDHM 2025

Organization: Anil Agarwal Foundation
Apply By: 31 Jul 2025
Request for Proposal (RFP)
Project Title:
#RunForZeroHunger Integrated Campaign Execution – VDHM 2025
Client:
Vedanta Limited
Campaign Duration:
August 2025 – October 2025
Objective:
To engage stakeholders, amplify awareness, and drive participation in Vedanta’s #RunForZeroHunger campaign, aligned with the Vedanta Delhi Half Marathon 2025. The campaign aims to distribute 5 million Poshan Packs (multi-millet nutrition bars) to children and animals, promoting nutrition equity.
Scope of Work Overview
1. Campaign Strategy & Execution
- Develop and implement internal and external campaign strategies
- Drive engagement across Vedanta offices, communities, and public spaces
2. Event Management
- Internal Launch Event
- External Activations (RWAs, malls, corporate parks)
- BIB Distribution Expo (9–11 Oct)
- Race Day Motivation Zones
- Vedanta Marquee Setup (12 Oct)
3. Content & Media
- Static assets, reels, short-form videos
- Official VDHM 2025 Film
- Race Day rapid edits
- Media capture and repository management
4. Stakeholder Engagement
- Employee and partner registration management
- Coordination with Vedanta business units
- Fundraising support via Anil Agarwal Foundation
5. Logistics & Merchandise
- Procurement and distribution of race t-shirts and branded merchandise
- End-to-end logistics and inventory handling
6. Reporting & Analytics
- Bi-weekly progress reports
- Final campaign impact report with metrics and media insights
Key Timelines
- Internal Launch: 3rd week of August
- Activations: Aug–Sep
- Expo: 9–11 October
- Race Day: 12 October
- Final Reporting: End of October
Proposal Submission Requirements
- Agency profile and relevant experience
- Proposed strategy and execution plan
- Budget estimate and resource allocation
- Timeline and deliverables
- Team structure and key personnel
Kindly share the proposal to Email ID: Muhammed.Arshlan@vedanta.co.in & Commercial.AAF@vedanta.co.in.
To download the TBE, click here: TBE Integrated Agency VDHM To download the SoW, click here: Integrated SoW
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