RFP for RunForZeroHunger Integrated Campaign Execution – VDHM 2025

Request for Proposal (RFP)

Project Title:

#RunForZeroHunger Integrated Campaign Execution – VDHM 2025

Client:

Vedanta Limited

Campaign Duration:

August 2025 – October 2025

Objective:

To engage stakeholders, amplify awareness, and drive participation in Vedanta’s #RunForZeroHunger campaign, aligned with the Vedanta Delhi Half Marathon 2025. The campaign aims to distribute 5 million Poshan Packs (multi-millet nutrition bars) to children and animals, promoting nutrition equity.

---

 Scope of Work Overview

1. Campaign Strategy & Execution

• Develop and implement internal and external campaign strategies
• Drive engagement across Vedanta offices, communities, and public spaces

2. Event Management

• Internal Launch Event
• External Activations (RWAs, malls, corporate parks)
• BIB Distribution Expo (9–11 Oct)
• Race Day Motivation Zones
• Vedanta Marquee Setup (12 Oct)

3. Content & Media

• Static assets, reels, short-form videos
• Official VDHM 2025 Film
• Race Day rapid edits
• Media capture and repository management

4. Stakeholder Engagement

• Employee and partner registration management
• Coordination with Vedanta business units
• Fundraising support via Anil Agarwal Foundation

5. Logistics & Merchandise

• Procurement and distribution of race t-shirts and branded merchandise
• End-to-end logistics and inventory handling

6. Reporting & Analytics

• Bi-weekly progress reports
• Final campaign impact report with metrics and media insights

---

 Key Timelines

• Internal Launch: 3rd week of August
• Activations: Aug–Sep
• Expo: 9–11 October
• Race Day: 12 October
• Final Reporting: End of October

 Proposal Submission Requirements

• Agency profile and relevant experience
• Proposed strategy and execution plan
• Budget estimate and resource allocation
• Timeline and deliverables
• Team structure and key personnel

Kindly share the proposal to Email ID: Muhammed.Arshlan@vedanta.co.in & Commercial.AAF@vedanta.co.in.

To download the TBE, click here: TBE Integrated Agency VDHM

To download the SoW, click here: Integrated SoW

Tags Advocacy Leadership Liberal Arts Social Change Others