Assistant Manager - Social-Media / Outreach

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About the Organization

Digital India Corporation (DIC) leads and guides in realizing the vision, objectives and goals of the Digital India program. It provides the strategic support to Ministries/Departments of Centre/States for carrying forward the mission of Digital India by way of Capacity Building for e-Governance projects, promoting best practices, encouraging Public-Private Partnerships (PPP), nurturing innovation and technology in various domains.

Job Description

We are seeking a dynamic and results-driven professional to lead the end-to-end planning, execution, and evaluation of high-impact events and outreach campaigns. The ideal candidate will bring strategic insight, media acumen, and creative vision to strengthen public engagement and brand visibility.

As Assistant Manager, you will be working closely with Sr. Manager (Support & Onboarding) to manage SMM portfolio of the Division. The candidate should have experience in maintaining media house relations & Event Management.

Job Responsibilities

• Manage media relations and oversee the event management portfolio of the division through strategic, impact-driven outreach initiatives. Handle the media connects and regular briefings of mission outreach and launches.
• Build and maintain strong relationships with media houses; plan and coordinate press releases and media coverage for events.
• Collaborate with internal teams to develop brand taglines, logos, and other promotional content for events, meetings, and public launches.
• Ensure timely delivery and effective integration of campaign components across media, digital, and on-ground platforms.
• Manage media outreach strategies to enhance organizational visibility.
• Build and maintain strong relationships with key media houses and journalists.
• Supervise content creation, scheduling, and real-time engagement.
• Track, analyze, and report performance metrics for campaigns and events.
• Use data insights to refine strategies and improve impact.
• Travel required as needed.
• Proven track record of success in similar position.
• Strong command over writing and oral communication skills
• Strong interpersonal and teamwork skills
• Experience of working for a government set up / project is desirable.

Education Qualification/Required Skills & Experience

• Any Graduate with 3+ Years of Experience in handling Media houses/ event management/campaign management.
• Proven experience in leading successful event and campaign management initiatives.
• Strong media relations experience with a demonstrated ability to secure impactful coverage.
• Hands-on experience with graphic designing tools such as Figma, Canva, Adobe Suite, etc. Exposure to AI-based content or design tools is preferred.
• Formal educational qualifications and experience may be relaxed for exceptional candidates.

For more information please check the Link

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