Executive Social Media & Communications

Follow us on Linkedin: NGOBOX India

About the Organization

The PRIDE India is a non-governmental organization committed to bringing a sustainable change in the marginalized communities living in rural and urban poverty by helping them lead lives filled with dignity and self-respect. We work across various thematic areas including Health Care and Sanitation, Child Centric Development, Ideal Village, Livelihood Development, Women Empowerment, Disaster Relief and Rehabilitation.

Job Description

As the Social Media & Communications Executive, at The PRIDE India, you will be responsible for developing and executing comprehensive social media strategies to effectively communicate the organization's mission, objectives, and impact across various digital platforms. Reporting to the Manager Marketing & Communications, you will play a crucial role in enhancing brand visibility, engaging stakeholders, and mobilizing support for our initiatives aimed at bringing sustainable change to marginalized communities.

Job Responsibilities

Social Media Strategy and Planning:

• Develop and execute comprehensive social media strategies aligned with The PRIDE India's mission, objectives, and thematic areas
• Identify target audiences, key messages, and content themes to effectively reach and engage diverse stakeholders, including donors, partners, beneficiaries, and the general public.
• Collaborate with program teams to integrate social media into project planning and communication strategies, ensuring alignment with program goals and objectives

Content Creation and Curation:

• Create compelling and visually appealing content for social media platforms, including posts, graphics, videos, and infographics, to communicate The PRIDE India's impact, activities, and success stories
• Curate relevant content from internal and external sources, including news articles, research reports, and multimedia resources, to share with our online community
• Ensure that all content adheres to brand guidelines, messaging consistency, and ethical standards, while also reflecting the diverse voices and experiences of the communities we serve
• Write content, create graphic designs, and manage the WordPress site for newsletters, blogs, and press releases to keep the brand's voice and look consistent.
• Collaborate with external design agencies to curate content and graphics for social media and website platforms.
• Capture photographs and videos of project activities, outcomes, and offerings to create compelling audio-visual content and documentaries.

Community Engagement and Management:

• Coordinate events like health camps, workshops, and fundraisers, and develop the creative materials and messaging needed to engage stakeholders.
• Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner, fostering meaningful interactions with our audience.
• Cultivate and nurture relationships with influencers, partners, and supporters to amplify our reach and impact through collaborative campaigns and partnerships.
• Identify opportunities for user-generated content, storytelling, and advocacy initiatives to mobilize our online community around key issues and campaigns
• Assist in setting up technical and visual aspects of online fundraising campaigns, including creating visual assets and materials for fundraising pitches and engagement

Performance Analysis and Reporting:

• Track and analyze key social media metrics, such as engagement, reach, impressions, and conversion rates, to assess the effectiveness of our social media efforts
• Generate regular reports and insights on social media performance, trends, and audience feedback, providing recommendations for optimization and improvement
• Use data-driven insights to inform decision-making, refine strategies, and identify opportunities for growth and innovation

Other Duties:

• Undertake additional duties as directed by the Reporting Manager, ensuring alignment with the organizational objectives and vision, thereby contributing to the overall mission of the organization

Education Qualification/Required Skills & Experience

• Bachelor's degree in communications, marketing, digital media, or a related field
• Minimum of 3 years of experience in social media management, preferably in the non-profit sector or international development organizations
• Strong understanding of social media platforms, trends, algorithms, and best practices for engagement and growth.
• Proficiency in content creation, Website development and design tools, such as WordPress, GoDaddy, Canva, Adobe Creative Suite, or similar software.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences.
• Creative mind-set with a passion for storytelling and social impact.
• Analytical mind-set with the ability to interpret data, generate insights, and optimize strategies
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Knowledge of issues related to poverty alleviation, community development, and social justice is an advantage.
• Fluency in English, proficiency in local languages is a plus.
• Commitment to The PRIDE India's mission, values, and ethical standards.

For more information please check the Link

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