Marketing Data Executive

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About the Organization

The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Industry Services and Solutions, Connectivity for Good, and Outreach.

Job Description/Responsibilities

This role plays a vital part in enabling targeted marketing and sales activity through the creation and management of clean, GDPR-compliant data.

• Build and manage automated, multi-step journeys (Journey Builder, Automation Studio, SQL).
• Segment audiences by region, industry, and behaviour without manual workarounds.
• Create and maintain marketing forms (Form Assembly), ensuring accurate data capture and GDPR compliance.
• Build targeted, deduplicated email lists for campaigns, lead generation, cross-sell, upsell, and abandoned cart/registration activities.
• Develop triggered sends and onboarding flows to improve engagement and lead nurturing.
• Write advanced SQL queries for segmentation, A/B testing, deduplication, and performance tracking.
• Automate campaign reporting (opens, clicks, conversions, regional splits).
• Maintain and audit data extensions to ensure clean, reliable segmentation.
• Ensure GDPR compliance by managing opt-outs, tagging data for monitoring, and applying best practices.
• Share insights and recommendations to optimise targeting and campaign results.

Education Qualification/Required Skills & Experience

• You are a hands-on data professional with marketing experience. You have deep experience of business-as-usual data requests including data extensions and forms. You may also have some experience of lead generation reporting, subscriber analysis, reporting automation, upselling and cross-selling activities.
• You have very strong attention to detail and a process-driven approach and passionate about automation. You can demonstrate combining problem solving and multi-tasking skills with the ability to understand, translate and deliver upon marketing data-related requirements requests.
• You have a track record working with customer and marketing data (ideally in the Salesforce environment) and your technical skills include Salesforce Sales Cloud, Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder), SQL, Excel.

For more information please check the Link

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