Programme Officer (IEC)

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About the Organization

Suchitwa Mission is the Technical Support Group (TSG) in Waste Management sector under the Local Self Government Department, Government of Kerala. It is responsible for providing technical and managerial support to the Local Self Governments of the State. Also responsible for conceptualizing, action planning, conducting creative workshops, organizing training programmes, initiating sector related studies, bringing out occasional papers, initiating action research, conducting monitoring and such other activities in Waste Management Sector. The Mission is also the Nodal agency for implementing Swachh Bharat Mission (Urban), Swachh Bharat Mission (Rural) and Communication and Capacity Development Unit (CCDU) in the State

Job Description

The Program Officer (IEC) will play a crucial role in designing, implementing, and monitoring Information, Education, and Communication (IEC) initiatives for effective waste management in Kerala. As part of the Suchitwa Mission's IEC team, the officer will be responsible for developing strategic campaigns, engaging stakeholders, and ensuring the dissemination of key messages to promote behavioral change towards sustainable waste management. The officer will work closely with district-level IEC Assistant Coordinators (IEC) and collaborate with other IEC team members under the leadership of the Executive Director and Directors.

Job Responsibilities

. IEC Strategy Development and Implementation

• Develop and execute IEC strategies aligned with theSuchitwa Mission's objectives and policies.
• Design and implement public awareness campaigns on waste segregation, disposal, recycling, and circular economy principles.
• Create IEC plans tailored for different target groups. including urban and rural communities, local bodies, Haritha KarmaSena members, schools, and businesses.

Content Development and Communication

• Oversee the development of IEC materials such as brochures, posters, videos, newsletters and social media content to support waste management initiatives.
• Coordinate with creative teams to produce engaging content that drives awareness and action.
• Ensure consistency and clarity in all messaging across platforms, including digital, print and grassroots- level outreach.

Stakeholder Engagement and Capacity Building

• Work closely with local self-government institutions (LSGIs), NGOs, schools, corporate partners and community groups to promote waste management best practices.
• Organize training programs, workshops and outreach activities to build capacity among local bodies and citizen groups.
• Collaborate with IEC Assistant Coordinators at the district level to implement and monitor IEC initiatives at the grassroots level.

Media Coordination and Public Relations

• Support in managing media engagement, press releases and public relations strategies.
• Assist in organizing press conferences, media workshops and interactions to ensure positive media coverage of Suchitwa Mission's initiatives.
• Monitor media trends and public sentiment on waste management issues and recommend appropriate IEC interventions

Research and Impact Assessment

• Conduct research and surveys to assess the effectiveness of IEC campaigns and recommend improvements.
• Collect feedback from stakeholders to refine communication strategies and materials.
• Develop periodic reports and presentations on IEC activities, outcomes and impact for internal review and decision-making

Coordination and Team Collaboration

• Coordinate with the IEC Expert, other IEC team members and district-level offices to ensure seamless implementation of IEC programs.
• Collaborate with technical and administrative teams within Suchitwa Mission to integrate IEC strategies into broader waste management initiatives.

Education Qualification/Required Skills & Experience

• Post-Graduate degree in Mass Communication, Journalism, Public Relations or Soci

          Or

• Post Graduate Degree Literature (English or Malayalam) and PG Diploma in Journalism / Media Commination

Experience

• Minimum 3-5 years of experience in IEC activities, public relations or communication, preferably in waste management or sustainability projects.
• Strong writing, content creation and public speaking skills.
• Proficiency in digital media, social media management and campaign planning.
• Experience in stakeholder engagement, training and community mobilization.
• Ability to work collaboratively with government agencies, NGOs and media partners.
• Strong analytical and project management skills.

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