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Senior Associate- Communications

Organization: World Resource Institute
Apply By: 02 Oct 2025
Location: Bengaluru(Karnataka)
About the Role:
As a Senior Associate, you will play a key role in shaping communications for an upcoming pan-India transport initiative. The role involves creating compelling communication materials—ranging from social media content, videos, and infographics to event collaterals, brochures, and more.
We are looking for someone with:
- Strong communication and storytelling skills
- Proven experience in developing engaging content
- Strong interpersonal skills to collaborate with partners across cities and diverse backgrounds
- Basic design and video editing capabilities
- Proficiency in additional Indian languages (a plus)
- Candidates with prior work experience in mainstream print media, especially on urban mobility, will be preferred
- The role would require the candidate to also travel to different cities in India for organizing convenings.
How your day will unfold:
Digital Media Content Creation (50%)
- Develop communication material suited for different formats (like short video snippets, graphics, reels) for different channels—WhatsApp, Instagram, LinkedIn, etc.
- Leverage existing products (like research reports, decks, and blogs) and identify key messages to develop tailored social media messaging.
- Maintain a structured blog and social media outreach calendar.
- Identify opportunities to develop new content (like writing a blog to highlight a milestone or creating an attractive post based on a new publication release).
- Create and implement a digital communication plan for pre- and post-event outreach.
Other Content Creation (30%)
- Develop content for press releases, blogs, brochures, and facilitate the writing of op-eds for external publications.
- Ensure all content is accurate and grammatically correct while maintaining WRI India branding and style guidelines.
- Work with leadership to create short thought pieces and articles.
Research and Event Outreach and Support (20%)
- Convert research insights into simple-to-understand language and visualizing infographics that are palatable to a larger digital audience.
- Prepare attractive and informative presentation decks as needed.
- Support teams in developing reading materials (concept notes, agendas, etc.) for convenings/events.
- Facilitate internal coordination and lend support during on-ground events.
Qualifications & Requirements we seek:
- Minimum 5 years of full-time experience working as a communication coordinator.
- Experience in dealing with a wide variety of stakeholders and vendors.
- Knowledge of the public transport landscape in India will be preferred.
- Excellent writing and editing skills in English.
- Strong organizational skills and attention to detail.
- Ability to build and maintain productive relationships internally and externally.
- Capability to communicate complex ideas in everyday language.
- Ability to meet stringent deadlines, manage multiple project deadlines.
- Enthusiasm, flexibility, technical curiosity, and willingness to learn.
- Understanding of how events are organized and basic troubleshooting.
- Basic familiarity with design software (Photoshop, InDesign, Canva, or other AV/ animation software) is an added benefit.
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