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State Lead, EIP, Livelihood Program
Organization: The/Nudge
Apply By: 12 Nov 2025
Location: Bhopal(Madhya Pradesh)
About the Organization
The/Nudge is an action institute building resilient livelihoods to alleviate poverty. We work with women, farmers, tribals and youth on rural development, agriculture, skilling and economic inclusion, along with 15+ central and state government partners.
Our economic inclusion journey for 25 million Indians, has reached 10 states with $250M of government funding to cover 1.25M people. Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.
Set up with support from 90+ eminent philanthropists , 40+ corporates and 15+ foundations including Gates, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll, Meta, LinkedIn, HDFC, Mphasis, KPMG and L'Oreal, we are contributing towards a "poverty-free India, within our lifetime".
Job Description
The/Nudge is working with the DAY-NRLM, MoRD, Govt. of India and Madhya Pradesh State Rural Livelihood Mission (MPSRLM), Govt. of MP, to help increase adoption of the graduation approach/ economic inclusion program by targeting the most vulnerable households, through community institutions. As part of this effort, a State Project Management Unit (SPMU) is being set up at MPSRLM, Bhopal, to help the Government of Madhya Pradesh to design and implement a special program called- ‘Madhya Pradesh - Samaveshi Aajeevika Yojana’ (MP-SAY). This position is for the SPMU at Bhopal, MP-SRLM and will report to the Head of Operations.
Job Responsibilities
- Provide leadership to The/Nudge’s PMU efforts in the State by creating an agency-ship for The/Nudge in Madhya Pradesh
- Should lead all operations and products concerning this program and cont. Work with all stakeholders, importantly with the Government, to scale up the program
- Work closely with all necessary Departments to ensure the timely flow of budgets for the smooth running of the operations on the ground
- Ensure 100% adherence to the stationary compliances, reporting, and documentation as described/ prescribed by the Government and The/Nudge
- Support MPSRLM in the research and development of a strategy and program design to target the ultra-poor through the ‘Graduation Approach’/ ‘Economic Inclusion Program’ built on top of community institutions enabled by the MPSRLM/DAY-NRLM
- Support MPSRLM in planning the activities, orientation to necessary activities and its regular implementation along with proper monitoring
- Support MPSRLM in the implementation of action research of the graduation approach through a special project based on the strategy and design developed in consultation with key stakeholders.
- Enable convergence of various state initiatives (social security, livelihood promotion, financial inclusion, social empowerment) and programs towards the end goal of graduating women and their households living in ultra-poverty out of it.
- Own the implementation and outcomes of the special project
- Support MPSRLM and the DAY-NRLM review the progress of the special project periodically in order to iterate and scale
- Support the mission on the use of data and technology to ensure continuous flow of data from the field
- Build relationships with key government stakeholders in MPSRLM such that the special project is successful
- Build relationships with key government departments and support the successful adoption of strategies targeting the ultra-poor
- Continue working for the learning and development of the team working in this program
Education Qualification/Required Skills & Experience
- About 12+ of experience and is a Postgraduate
- Demonstrated a growth mindset - learning/improving constantly
- Demonstrated success in starting and leading initiatives, working under uncertainty & able to articulate the vision and secure buy-in from stakeholders
- Excellent interpersonal and communication skills. Fluent in English & local language
- Strong analytical and critical thinking skills
- The ability to collaborate with diverse stakeholder groups in a fast-paced environment
- Set aside personal bias to do what is right for the community
- Experience in designing/managing multi-stakeholder development sector programs designed around (or with) SHGs, Community Institutions and MPSRLM
- An openness to travel extensively and live in designated districts/blocks/panchayats as per the needs of the program’s goals
- A passion for serving those in need with humility & sensitivity
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