Call for Papers - Responsible Business Models for A Greener Future

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About the Organization

MSP Research Academy was founded by Prof Suraksha Gupta in the 2016 to promote global collaborations amongst marketing, strategy and policy academics and facilitate knowledge exchange that is interdisciplinary, impactful and theoretically rigorous amongst academia and industry. The MSP Research recognizes and honours the contributions of deserving scholars with TARA Lifetime Achievement Award and industry with TARA Best Practices Awards. It also supports innovative learning through scholarships and grants.

About the Call for Papers

A healthy planet for future generations requires transition that balances economic growth in a protected environment with well-being. Responsible Transition involves a comprehensive long-term transformative process that ensures orientation of strategies, and practices towards sustainable eco- friendly systems and lifestyles. The growing pressure on businesses to adopt eco-friendly practices and promote sustainable lifestyles requires marketing to be used a vital tool for fostering responsibility with commitment to equality and justice for everyone. This conference provides a platform to examine how innovative marketing strategies can facilitate interdisciplinary dialogue on the green future with responsible transition. Focusing on emerging trends, frameworks, and solutions, scholarly discussions at the conference will explore alignment between practices for green initiatives with trust, loyalty, and social value with or without the lens of digital transformation.

This international conference invites scholars, practitioners, policymakers, and industry, experts to discuss, debate and explore ground realities across following themes for innovative pathways toward a responsible transition. It aims to foster interdisciplinary dialogue, collaboration, and research that examines transformative practices in various sectors while addressing the social, economic, and environmental dimensions of sustainability. Scholars and early career researchers attending the conference will benefit from insightful feedback, and unique opportunity to engage with experts. We invite original research papers with theoretical or empirical foundation that contribute to the advancement of knowledge in this area, offering insights along the themes listed below to explore how businesses can redesign their systems for a greener future offering actionable insights that can bridge the gap between academia and practice.

Responsible Production, Consumption, and Recycling

• 1.1: Green Branding and Authenticity
• 1.2: Circular Economy and Product Life Cycles
• 1.3: Sustainability Reporting with Eco-Design & Green Industry
• 1.4: Transformative Business Practices to Support Local Artisans
• 1.5: Need for Safe, Mindful & Innovative Products and Service

Digital Transformation for Smart and Sustainable Cities

• 2.1: E-Commerce Marketing & Digital Platforms
• 2.2: Smart Cities and Digital Marketing
• 2.3: Marketing Innovations to Achieve Sustainable Development Goals (SDGs)
• 2.4: AI and IoT for Sustainable Marketing
• 2.5: Public-Private Marketing Partnerships

Sustainable Consumer Behaviour and Market Trends

• 3.1: Ethical Consumerism
• 3.2: Green Consumer Engagement
• 3.3: Sustainable Lifestyles
• 3.4: Influences of Responsible Consumption & Production
• 3.5: Consumer Preferences & Sustainable Marketing Practices

Future-Focused Brand Strategies and Sustainable Brand Portfolios

• 4.1: Sustainable Brand Positioning
• 4.2: Brand Innovation and Equity
• 4.3: Managing Brand Portfolios

Customer-Centric Transformation and Sustained Engagement

• 5.1: Co-Creation with Consumers
• 5.2: Customer Loyalty and Behavioural Change
• 5.3: Building Trust through Marketing

Management and Strategic Leadership in the Sustainability Era

• 6.1: Role of international collaborations and local governance in advancing sustainable transitions.
• 6.2: Equity, Diversity & Inclusion: Promoting inclusive practices within organizations for sustainable growth.
• 6.3: Ensuring equitable and inclusive sustainable transitions for marginalized communities.
• 6.4: Public-Private Partnerships (PPP) for Sustainability Goals

How to Apply

Early bird Discounted Registration (Ends on February 28, 2025)

Click here to register

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