Call for Social Media Marketing Agency

 

Call for Social Media Marketing Agency

 

We are excited to offer a unique opportunity for a professional Social Media Marketing Agency to collaborate with AIACA in shaping the social media marketing strategy for three crafts enterprises located in Tamilnadu. This exciting project involves content creation, and expanding the online presence to increase sales and reach of all three enterprises.

 

About the Project: AIACA, with support from the TITAN, has initiated “Ensuring Sustainability of Cultural Enterprises in Tamil Nadu” which aims to create and strengthen three craft brands in Tamil Nadu, and to help artisans uphold their cultural traditions through their native crafts. The project is spread in five districts of Tamilnadu (The Nilgiris, Thanjavur, Mayiladuthurai, Perambalur, and Tiruchirappalli), impacting 273 women artisans directly and 1000+ indirect beneficiaries.

Details of enterprises-

1. OORMONNIPOOF TODA EMBROIDERY ENTERPRISE GROUP- Registered under the department of MSME, has 15 artisans as core members, and another 20 artisans are looped in for larger orders. Toda embroidery locally known as Pugur or Pukhoor, is practiced by women of the Toda tribe on off-white cloth with red and black threads. Toda embroidery is reversible, another specialty of this embroidery is that patterns are not drawn or written down. Artisans started participating in exhibitions across India, they aspire to take their crafts beyond Tamilnadu to different geographical locations.

 

1. Eraiyur Beads Making and Development Special Purpose Vehicle (SPV) – The Special purpose vehicle or SPV is a newly registered entity to empower Narikuruvar’s social and economic status. The SPV aims to create better livelihood opportunities for 200 women, who are associated with SPV from Eraiyur, Kumbakonam, Mayiladuthurai, and Trichy through bead making and related business. In the long run, SPV aspires to expand its footprints and include artisans living in other Narikuravar settlements across Tamil Nadu.

 

1. Krishna Karuppur Kalamkari House: Karuppur Kalamkari is led by Mastercraft person Lakshminarayan and his family members in association with women from nearby villages. There are currently 15 artisans associated with this group regularly and additionally, 25 more artisans have been looped in if they receive bigger orders. Traditionally they make wall hangings and scrolls for temples, sarees, and dupattas on an order basis. This is a very small group working together collectively to sustain their endangered craft. They aspired to make new products with contemporary designs using their traditional motif and style to widen their market reach, to carry forward craft that is on the verge of dying out.

 

Deliverables:

• Develop and execute a 15-day social media campaign strategically designed to enhance enterprise visibility, and engagement, and generate potential sales.
• Daily posting on social media platforms as per the content calendar.
• Growth Strategy- Strategies to increase the enterprises' social media following and engagement.
• Lead generation by promoting the enterprises and the products.
• Campaign report summarizing key metrics, performance, and leads generation.

 

Time Frame:

 01 February 2025 to 15 March 2025 

 

How to Apply: If you are interested in being part of this exciting project, please submit the following:

• Framework of the campaign: Submit a detailed plan outlining your approach to the project.

●       Financial quotation: Provide a financial quotation plan that outlines your fees and expenses for the entire project.

●       Portfolio: Submit a portfolio showcasing your previous work, with a focus on social media marketing strategy.

 

Submission Deadline: All applications must be submitted by 30 December, 2024

 

How to Submit: Please send your application to ed@aiacaonline.org and hr@aiacaonline.org with the subject line Detailed proposal – Draft outline of the campaign with financial - [Your Name]."

 

 

 

Tags Corporate Social Responsibility (CSR) Entrepreneurship Livelihood Rural Development Sustainable Development Goals (SDGs) Women Empowerment