REǪUEST FOR PROPOSALS (RFP)

Digital Communication, Website Development and Social Media Campaign

Colors of Nature Project

Background

The COLORS of Nature project, co-funded by the European Union and implemented by Welthungerhilfe with partners Avani Society and Chitrika (ALAF), aims to advance circular textile production in India through plant-based dyes. The project targets 15,000 smallholder farmers and artisans across Uttarakhand, Telangana, and Andhra Pradesh (2025–2029).

As the project progresses, there is a need to establish a strong digital identity that documents the project's journey, showcases its impact, creates awareness among consumers, and positions Colors Of Nature as a long-term knowledge and collaboration platform for natural dyes beyond the life of the project.

Objective

To conceptualise, design, develop and manage an integrated digital communication ecosystem for Colors Of Nature, comprising:

• Social media platforms
• Digital storytelling
• Knowledge documentation
• Consumer awareness campaigns
• Multimedia communication products
• Brand identity development

The platform should serve not merely as a project communication tool but as a lasting digital destination for natural dyes in India.

Specific Objectives

The selected agency shall work towards the following objectives:

• Establish Colors Of Nature platform as a recognised digital identity for natural dyes.
• Build awareness among at least 100,000 consumers on the environmental, cultural and livelihood significance of natural dyes through planned digital campaigns.
• Ensure appropriate visibility to the European Union and Welthungerhilfe (WHH) in accordance with donor communication and visibility guidelines.
• Create opportunities for future collaborations with designers, educational institutions, buyers, researchers and sustainability practitioners.
• Build a digital footprint that continues to remain relevant beyond the project period.

Desired Profile oF the Agency

The project seeks to engage a young, creative and mission-driven communication agency, digital collective or social enterprise rather than a conventional large communication firm.

Preference shall be given to agencies that:

• Demonstrate innovation, creativity and agility.
• Have experience in development communication.
• Have exposure to rural livelihoods, sustainability, crafts, agriculture or textiles.
• Are willing to mentor and build a dedicated communications team to manage website content, digital campaigns and communication products over time.
• Demonstrate strong storytelling capabilities.
• Operate through lean and cost-effective implementation models while maintaining high quality standards.
• Ready to develop a women led and based digital marketing team

Submission Guidelines

1. Deadline: 20th September 2026
2. Submission Method: EU portal Link : https://eu.eu-supply.com/ctm/Supplier/PublicPurchase/460360/0/0?returnUrl=ctm/Supplier/publictenders&b=
3. Subject line: "Website and Social Media Campaign” - [Organization Name]"
4. Two separate files:
   1. Technical Proposal PDF (labeled: TechProposal_OrgName.pdf)
   2. Financial Proposal Excel (labeled: FinProposal_OrgName.xlsx)
   3. Both the Technical Proposal and Financial Proposal should be password protected. Documents without Password protection will be ineligible for evaluation.

To download the full RFP document, click here: RFP - Digital Communication, Website Development and Social Media Campaign